Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Online shopping behavior in the Middle East and North Africa - statistics & facts

The MENA region has seen significant growth in the e-commerce sector. With a young population and high levels of internet penetration, particularly in the Gulf Cooperation Council, the region offers huge potential. While it had a lower-than-average annual growth rate compared to worldwide rates before the COVID-19 pandemic , digital savviness is expected to drive e-commerce activities in the future. Moreover, the acquisition of Souq.com by Amazon in 2017, the emergence of new platforms such as Noon, and the growth of mobile wallets, have played a pivotal role in changing perceptions of e-commerce within this region.  

 The MENA online shopper

  In addition to high internet penetration, consumers in the region have a high smartphone penetration rate. Bahrain and Saudi Arabia were the leading countries in MENA, with a smartphone penetration of 95 percent. Moreover, the region has high levels of time spent online. These factors contributed to the increase of online shopping frequency, as well as digital payments. In a survey, the majority of consumers reported that they prefer digital payments for online shopping. In a region dominated by cash payments, this shift in consumer preferences provides a growing opportunity for potential players in the digital payment industry.     

Shifts in consumer trends post COVID-19 

   While the COVID-19 pandemic has disrupted many sectors worldwide, the shift towards online has witnessed a large boost in the region. Shopping behavior has significantly changed as consumers are adapting adapting to the new normal. More than half of consumers stated that they expect their online shopping frequency to increase as a response to the pandemic. Consumers in the region have not only changed their shopping frequency,, but which categories they purchase items from as well. They have prioritized online shopping in categories such as grocery, food, and beverages, while products such as shoes, apparel, and accessories experienced a decrease. Many consumers are expected to maintain these shopping habits after the pandemic, which encourages businesses to adopt e-commerce solutions, to improve the customer experience.

Key figures

The most important key figures provide you with a compact summary of the topic of "Online shopping in the Middle East and North Africa" and take you straight to the corresponding statistics.

Consumer behavior

COVID-19 impact

Interesting statistics

In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Online shopping in the Middle East and North Africa".

Online shopping in the Middle East and North Africa

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Online shopping behavior in the Middle East and North Africa - statistics & facts

The MENA region has seen significant growth in the e-commerce sector. With a young population and high levels of internet penetration, particularly in the Gulf Cooperation Council, the region offers huge potential. While it had a lower-than-average annual growth rate compared to worldwide rates before the COVID-19 pandemic , digital savviness is expected to drive e-commerce activities in the future. Moreover, the acquisition of Souq.com by Amazon in 2017, the emergence of new platforms such as Noon, and the growth of mobile wallets, have played a pivotal role in changing perceptions of e-commerce within this region.  

 The MENA online shopper

  In addition to high internet penetration, consumers in the region have a high smartphone penetration rate. Bahrain and Saudi Arabia were the leading countries in MENA, with a smartphone penetration of 95 percent. Moreover, the region has high levels of time spent online. These factors contributed to the increase of online shopping frequency, as well as digital payments. In a survey, the majority of consumers reported that they prefer digital payments for online shopping. In a region dominated by cash payments, this shift in consumer preferences provides a growing opportunity for potential players in the digital payment industry.     

Shifts in consumer trends post COVID-19 

   While the COVID-19 pandemic has disrupted many sectors worldwide, the shift towards online has witnessed a large boost in the region. Shopping behavior has significantly changed as consumers are adapting adapting to the new normal. More than half of consumers stated that they expect their online shopping frequency to increase as a response to the pandemic. Consumers in the region have not only changed their shopping frequency,, but which categories they purchase items from as well. They have prioritized online shopping in categories such as grocery, food, and beverages, while products such as shoes, apparel, and accessories experienced a decrease. Many consumers are expected to maintain these shopping habits after the pandemic, which encourages businesses to adopt e-commerce solutions, to improve the customer experience.

Interesting statistics

In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Online shopping in the Middle East and North Africa".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)