1.7 billion orders were processed on the marketplace Shopee in the third quarter of 2022. Shopee is among the leading e-commerce sites in Southeast Asia and is a subsidiary of Sea Limited, one of the leading online service providers in the region.
Shopee – Southeast Asia’s leading e-commerce site
Shopee has established itself as Southeast Asia’s leading e-commerce marketplace, beating Lazada and Tokopedia by a wide margin. Shopee operates a hybrid B2C and C2C model and offers an integrated payment system, Shopee Pay, to provide customers with a seamless shopping experience. Since the start of 2020, Shopee’s gross merchandise value (GMV) has been steadily increasing, reaching 19 billion U.S. dollars in mid-2022.
Southeast Asia and e-commerce
The e-commerce market in Southeast Asia is forecast to double its 2021 value by 2025. The region is a mobile-first consumer society, with most Southeast Asians preferring shopping online on their smartphones as opposed to a desktop. For Southeast Asian online consumers, e-commerce marketplaces are still their preferred online shopping channel, followed by social commerce. Capitalizing on the growing popularity of social commerce in Southeast Asia, TikTok launched TikTok Shop in the region in 2022 in the hopes of winning some of the e-commerce pie from Shopee.