Number of monthly web visits on Shopee Singapore Q1 2018-Q4 2021

In the fourth quarter of 2021, the number of monthly visitors to the Singapore online marketplace Shopee amounted to approximately 16 million, compared to around six million in the first quarter of 2020. The number of monthly visitors to Shopee had more than doubled since the outbreak of the COVID-19 pandemic in March 2020.

The COVID-19 pandemic accelerated e-commerce use

It is hard to overstate the impact of the COVID-19 pandemic on the e-commerce sector in Singapore. In the two years since the outbreak of the pandemic, Singapore’s e-commerce market grew by around five billion U.S. dollars. The city-state’s strict COVID-19 regulations resulted in decreased footfall to brick-and-mortar shops and led to a pivot to online retail for consumers. When surveyed about the impact that COVID-19 had on Singaporean’s shopping behavior, more than half responded that they shopped more online.

Shopee – the e-commerce arm of Singapore unicorn Sea Limited

This thus bodes well for Shopee, one of Singapore’s leading e-commerce marketplaces. It saw a fivefold increase in the number of orders placed in the last two years, while its revenue from e-commerce more than doubled from 2019 to 2020. Shopee is a subsidiary of the Southeast Asian digital unicorn Sea Limited, headquartered in Singapore. It operates country-specific online marketplaces throughout Southeast Asia.