Russia: promotion sales share in FMCG retail during COVID-19 2020 | Statista

Hypermarkets reported the highest promotion sales share in Russia among the listed store formats with over 50 percent of sales generated by promotions in every observed period. Interestingly, the figures recorded prior to coronavirus (COVID-19) expansion in the country were larger compared to the lockdown period data.

Promotional sales share in fast moving consumer goods (FMCG) retail during the coronavirus (COVID-19) outbreak in Russia from March 9 to May 24, 2020, by store format

Characteristic	Discounters	Hypermarkets	Minimarkets	Supermarkets
May 18-24	52%	57%	33%	-
May 11-17	-	55%	34%	49%
May 4-10	51%	54%	34%	46%
Apr 27-May 3	50%	55%	32%	47%
Apr 20-26	50%	55%	31%	47%
Apr 13-19	47%	55%	31%	47%
Apr 6-12	48%	53%	30%	45%
Mar 30-Apr 5	48%	51%	29%	45%
Mar 23-29	49%	52%	30%	46%
Mar 16-22	-	52%	32%	47%
Mar 9-15	54%	57%	35%	51%
Before COVID-19*	53%	58%	37%	53%

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Release date

June 2020

More information

Region

Russia

Survey time period

March 9 to May 24, 2020

Supplementary notes

* 12 months before the coronavirus (COVID-19) pandemic.

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