Latin America: metrics to evaluate companies' influencer marketing strategies 2019

Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019

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Release date

July 2020


Central and South America, Mexico

Survey time period

February 27 to March 1, 2019

Number of respondents

150 respondents*

Special properties

Multiple choices were possible

Method of interview

Face-to-face interview

Supplementary notes

* Survey was conducted among attendees to the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.

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