Influencer marketing in Italy - Statistics & facts
Key insights
- Influencer marketing spending in Italy in 2022
- 294m EUR

Detailed statistics
Influencer marketing spending in Italy 2020-2022
- Highest-paying social media channel in Italy
- YouTube

Detailed statistics
Average pay per post of influencers in Italy 2022, by platform
- Share of Italian marketers who created an influencer marketing campaign
- 69.5%

Detailed statistics
Share of marketers who created an influencer marketing campaign Italy 2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Global influencer marketing value 2016-2023
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2022
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2022
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Overview
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Global influencer marketing value 2016-2023
Global influencer marketing value 2016-2023
Influencer marketing market size worldwide from 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
Influencer marketing spending in Italy 2020-2022
Influencer marketing spending in Italy 2020-2022
Influencer marketing spending in Italy from 2020 to 2022 (in million euros)
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Premium Statistic
Development of Instagram posts made by Italian influencers with brands 2022
Development of Instagram posts made by Italian influencers with brands 2022
Number of and growth of the number of Instagram posts made by Italian influencers in collaboration with brands from July to December 2022
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Premium Statistic
Development of Instagram influencer marketing interactions in Italy 2022
Development of Instagram influencer marketing interactions in Italy 2022
Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from July to December 2022
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Premium Statistic
Development of Instagram influencer marketing interactions per post in Italy 2022
Development of Instagram influencer marketing interactions per post in Italy 2022
Number of and growth of the number of the interactions per post made by Italian influencers in collaboration with brands from June to October 2022
Doing business
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- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2023
- Premium Statistic Planned change in influencer marketing budgets in Italy 2023
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2023
- Premium Statistic Top sectors for influencer marketing in Italy 2023
- Premium Statistic Objectives related to influencer marketing in Italy 2022
- Premium Statistic Main drivers behind influencer choice among marketers in Italy 2022
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Doing business
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Share of marketing budgets spent on influencer marketing Italy 2023
Share of marketing budgets spent on influencer marketing Italy 2023
Share of marketing budgets allocated to influencer marketing in Italy in 2023
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Planned change in influencer marketing budgets in Italy 2023
Planned change in influencer marketing budgets in Italy 2023
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023
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Average pay per post of influencers in Italy 2022, by platform
Average pay per post of influencers in Italy 2022, by platform
Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros)
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Premium Statistic
Share of marketers who created an influencer marketing campaign Italy 2023
Share of marketers who created an influencer marketing campaign Italy 2023
Share of marketers who created an influencer marketing campaign in the previous year in Italy as of March 2023
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Top sectors for influencer marketing in Italy 2023
Top sectors for influencer marketing in Italy 2023
Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023
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Objectives related to influencer marketing in Italy 2022
Objectives related to influencer marketing in Italy 2022
Objectives of companies related to influencer marketing in Italy in 2022
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Main drivers behind influencer choice among marketers in Italy 2022
Main drivers behind influencer choice among marketers in Italy 2022
Main drivers behind the choice of influencers among marketers in Italy as of July 2022
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Leading industries in sponsored content transparency in Italy 2021
Leading industries in sponsored content transparency in Italy 2021
Most transparent industries in regard to sponsored content on social media in Italy in 2021
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Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Leading factors preventing the creation of influencer marketing campaigns according to marketers in Italy as of March 2023
Market leaders
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- Premium Statistic Most popular Italian influencers on Instagram 2023
- Premium Statistic Leading Italian TikTok creators 2022, by number of followers
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
- Premium Statistic Highest-paid Italian influencers on Instagram 2022
- Premium Statistic Highest-paid Italian fashion influencers on Instagram 2022
- Premium Statistic Engagement per post of leading fashion influencers on Instagram in Italy 2022
- Premium Statistic Engagement per post of leading food influencers on Instagram 2022
- Premium Statistic Green influencers on Instagram in Italy 2022, by engagement rate
Market leaders
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Most popular Italian influencers on Instagram 2023
Most popular Italian influencers on Instagram 2023
Most followed Italian influencers on Instagram as of March 2023 (in millions)
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Leading Italian TikTok creators 2022, by number of followers
Leading Italian TikTok creators 2022, by number of followers
Leading Italian TikTok creators as of December 2022, by number of followers (in millions)
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Most-followed Italian-language TikTok creators worldwide 2022
Most-followed Italian-language TikTok creators worldwide 2022
Leading Italian-language TikTok creators worldwide as of September 2022, by followers (in millions)
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Leading Italian YouTube channels 2022, by subscribers
Leading Italian YouTube channels 2022, by subscribers
Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions)
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Highest-paid Italian influencers on Instagram 2022
Highest-paid Italian influencers on Instagram 2022
Highest-paid Italian influencers on Instagram as of September 2022, per post (in 1,000 U.S. dollars)
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Premium Statistic
Highest-paid Italian fashion influencers on Instagram 2022
Highest-paid Italian fashion influencers on Instagram 2022
Highest-paid Italian fashion influencers on Instagram as of September 2022, per post (in 1,000 U.S. dollars)
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Engagement per post of leading fashion influencers on Instagram in Italy 2022
Engagement per post of leading fashion influencers on Instagram in Italy 2022
Engagement per post of leading Instagram influencers in the fashion industry in Italy as of September 2022 (in 1,000 interactions)
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Premium Statistic
Engagement per post of leading food influencers on Instagram 2022
Engagement per post of leading food influencers on Instagram 2022
Engagement per post of leading food creators on Instagram in Italy as of November 2022 (in 1,000 interactions)
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Green influencers on Instagram in Italy 2022, by engagement rate
Green influencers on Instagram in Italy 2022, by engagement rate
Leading green influencers on Instagram in Italy as of April 2022, by engagement rate
Consumer insights
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- Premium Statistic Leading social networks in Italy 2022, by reach
- Premium Statistic Leading social media usage reasons in Italy 2022
- Premium Statistic Main channels of new brand discovery Italy Q3 2022
- Premium Statistic Leading influencer types followed by consumers in Italy 2022
- Premium Statistic Reasons why Italians follow influencers 2022
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2022
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy. 2022
Consumer insights
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Leading social networks in Italy 2022, by reach
Leading social networks in Italy 2022, by reach
Most popular social media platforms in Italy as of 3rd quarter 2022, by usage reach
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Leading social media usage reasons in Italy 2022
Leading social media usage reasons in Italy 2022
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2022
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Main channels of new brand discovery Italy Q3 2022
Main channels of new brand discovery Italy Q3 2022
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2022
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Leading influencer types followed by consumers in Italy 2022
Leading influencer types followed by consumers in Italy 2022
Leading types of influencers followed by consumers in Italy as of September 2022
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Reasons why Italians follow influencers 2022
Reasons why Italians follow influencers 2022
Leading factors based on which Italian consumers followed influencers as of September 2022
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Frequency of consumers checking influencer profiles in Italy 2021
Frequency of consumers checking influencer profiles in Italy 2021
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021
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Influencer role in purchasing process in Italy 2022
Influencer role in purchasing process in Italy 2022
Role of influencers in purchasing process in Italy as of September 2022
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Consumers who bought a product/service promoted by influencers Italy. 2022
Consumers who bought a product/service promoted by influencers Italy. 2022
Share of consumers who bought a product or service promoted by an influencer in Italy as of September 2022
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