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Influencers in Europe
Influencers in Europe - Statistics & Facts
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Influencer marketing - Important statistics
- 1. Overview
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U.S. consumers frequently aware of sponsored content in selected media 2017Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
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U.S. consumers perception to information quality in sponsored content 2017Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Social media expected to influence marketing strategies in the U.S. 2017
Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
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U.S. small businesses: social media advertising use 2017Do you spend marketing dollars on promoted posts or social media advertising?
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Role of influencer marketing worldwide 2017What role do you see influencer marketing playing in your organization in the next three years?
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Goals of influencer marketing 2017Leading goals of influencer marketing worldwide as of January 2017
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Performance of influencer content compared to brand-created content in the U.S. 2017Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017
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Leading challenges of influence marketing in the U.S. 2017What do you see as the top challenges for influencer marketing in 2017?
- 2. Financials
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Change in influencer marketing budgets in the U.S. 2018How is your influencer marketing budget going to change in 2018?
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Influence marketing campaign budget allocation in the U.S. 2016Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
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Influencer marketing campaign average EMV 2016, by categoryAverage earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
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U.S. influencer compensation charged 2015Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
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Average earnings for Twitter influencer posts 2016, by number of followersAverage earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)
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Instagram post value of the most-followed athletes worldwide 2018Average media value per post of the most-followed athletes on Instagram worldwide as of January 2018 (in U.S. dollars)
- 3. Effectiveness & impact
- Digital resource shopping influence in the U.S. 2017
Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
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Influencer marketing success measurement metrics in the U.S. 2017Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
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Most effective influence marketing tactics in the U.S. 2016Most effective influence marketing tactics according to marketers in the United States as of April 2016
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Most important social media for female influencers in the U.S. 2017Most important social media network of their personal brand according to female social influencers in the United States as of June 2017
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Most engaging factors of their work according to influencers in the U.S. 2016Factors keeping followers engaged according to influencers in the United States as of April 2016
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Brand loyalty factors in the U.S. 2016Factors which influenced brand loyalty in the United States as of August 2016
- Trust in online customer reviews 2014-2017
Do you trust online customer reviews as much as personal recommendations?
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U.S. consumers perception to information quality in sponsored content 2017Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
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U.S. SMBs: Instagram marketing ROI 2016Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
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Popular sponsored influencers on Instagram 2017Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
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Fastest-growing English-language influencers on Instagram 2018Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- 4. Blogging
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Number of bloggers in the United States 2014-2020Number of bloggers in the United States from 2014 to 2020 (in millions)
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Blogging: posting frequency 2017Frequency with which bloggers worldwide publish blog posts and content as of 2017
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Blogging: post promotion channels 2017Ways in which bloggers worldwide promote their blog posts as of 2017
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Blogging: frequently included media content 2017Types of media most often included in a typical blog post according to global bloggers as of 2017
- 5. Social media marketing usage
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Social media marketing spending in the U.S. 2014-2019Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
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Social media marketing profitability 2015-2016Social media marketing profitability worldwide in 2015 and 2016
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Social media platforms used by social influencers as of January 2018Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Leading Facebook brand post formats 2017
Leading types of branded posts on Facebook worldwide as of August 2017, by format
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Instagram influencer market size 2017-2019Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- Instagram: number of brand sponsored influencer posts 2016-2019
Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
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Methods brands use for attracting social media followers worldwide 2015How do you attract customers to connect with your brand's social media account(s)?
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Benefits of social media marketing worldwide 2017What are the benefits of using social media for marketing purposes?
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Most effective social media for influence marketing in the U.S. 2016Best social media platforms for influence marketing according to influencers in the United States as of July 2016
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Factors driving sponsored social messaging effectiveness in the U.S. 2015Factors driving sponsored social messaging effectiveness in the United States as of November 2015
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Time necessary for influencer post creation in 2017Amount of time it takes to create a post according to influencers worldwide as of March 2017
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Work monetization adoption among influencers 2017Length of time influencers have been monetizing their audience/content worldwide as of March 2017
Influencer marketing - Important statistics
1. Overview
- U.S. consumers frequently aware of sponsored content in selected media 2017
- U.S. consumers perception to information quality in sponsored content 2017
- Social media expected to influence marketing strategies in the U.S. 2017
- U.S. small businesses: social media advertising use 2017
- Role of influencer marketing worldwide 2017
- Goals of influencer marketing 2017
- Performance of influencer content compared to brand-created content in the U.S. 2017
- Leading challenges of influence marketing in the U.S. 2017
2. Financials
- Change in influencer marketing budgets in the U.S. 2018
- Influence marketing campaign budget allocation in the U.S. 2016
- Influencer marketing campaign average EMV 2016, by category
- U.S. influencer compensation charged 2015
- Average earnings for Twitter influencer posts 2016, by number of followers
- Instagram post value of the most-followed athletes worldwide 2018
3. Effectiveness & impact
- Digital resource shopping influence in the U.S. 2017
- Influencer marketing success measurement metrics in the U.S. 2017
- Most effective influence marketing tactics in the U.S. 2016
- Most important social media for female influencers in the U.S. 2017
- Most engaging factors of their work according to influencers in the U.S. 2016
- Brand loyalty factors in the U.S. 2016
- Trust in online customer reviews 2014-2017
- U.S. consumers perception to information quality in sponsored content 2017
- U.S. SMBs: Instagram marketing ROI 2016
- Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram 2018
4. Blogging
- Number of bloggers in the United States 2014-2020
- Blogging: posting frequency 2017
- Blogging: post promotion channels 2017
- Blogging: frequently included media content 2017
5. Social media marketing usage
- Social media marketing spending in the U.S. 2014-2019
- Social media marketing profitability 2015-2016
- Social media platforms used by social influencers as of January 2018
- Leading Facebook brand post formats 2017
- Instagram influencer market size 2017-2019
- Instagram: number of brand sponsored influencer posts 2016-2019
- Methods brands use for attracting social media followers worldwide 2015
- Benefits of social media marketing worldwide 2017
- Most effective social media for influence marketing in the U.S. 2016
- Factors driving sponsored social messaging effectiveness in the U.S. 2015
- Time necessary for influencer post creation in 2017
- Work monetization adoption among influencers 2017
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