Key insights
- Influencer marketing spending in Sweden
- 1.46bn SEK
Detailed statistics
Influencer marketing expenditure in Sweden 2016-2022
- Annual growth of influencer marketing spending in Sweden
- 20.5%
Detailed statistics
Influencer marketing expenditure growth in Sweden 2017-2022
- Most popular social media platform in Sweden
Detailed statistics
Social network usage by brand in Sweden 2024
Editor’s Picks Current statistics on this topic
Further recommended statistics
Market overview
8
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Global online content creators 2021, by number of followers
- Premium Statistic Marketing channels used at Swedish companies 2023
- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Influencer marketing expenditure growth in Sweden 2017-2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
- Premium Statistic Online companies stance on influencer collaborations in Sweden 2023
Market overview
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Global influencer marketing value 2016-2024
Global influencer marketing value 2016-2024
Influencer marketing market size worldwide from 2016 to 2024 (in billion U.S. dollars)
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Number of companies with influencer marketing services worldwide 2019-2021, by region
Number of companies with influencer marketing services worldwide 2019-2021, by region
Number of companies offering influencer marketing services worldwide from 2019 to 2021, by region
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Global online content creators 2021, by number of followers
Global online content creators 2021, by number of followers
Number of digital content creators worldwide in 2021, by audience size (in millions)
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Marketing channels used at Swedish companies 2023
Marketing channels used at Swedish companies 2023
Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23
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Influencer marketing expenditure in Sweden 2016-2022
Influencer marketing expenditure in Sweden 2016-2022
Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK)
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Influencer marketing expenditure growth in Sweden 2017-2022
Influencer marketing expenditure growth in Sweden 2017-2022
Change in influencer marketing spending in Sweden from 2017 to 2022
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Social referrals to e-commerce sites in the Nordics 2024, by device
Social referrals to e-commerce sites in the Nordics 2024, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2024, by device
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Online companies stance on influencer collaborations in Sweden 2023
Online companies stance on influencer collaborations in Sweden 2023
Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023
Platforms
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- Premium Statistic Social media users in Sweden 2020-2029
- Premium Statistic Most used social media platforms by type in Sweden 2023
- Premium Statistic Social network usage by brand in Sweden 2024
- Premium Statistic Facebook users in Sweden 2019-2028
- Premium Statistic Instagram users in Sweden 2019-2028
- Premium Statistic Snapchat users in Sweden 2019-2028
- Premium Statistic Youtube users in Sweden 2017-2025
- Premium Statistic Sweden TikTok weekly users 2023, by generation
Platforms
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Social media users in Sweden 2020-2029
Social media users in Sweden 2020-2029
Number of social media users in Sweden from 2020 to 2029 (in millions)
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Most used social media platforms by type in Sweden 2023
Most used social media platforms by type in Sweden 2023
Most used social media platforms by type in Sweden as of December 2023
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Social network usage by brand in Sweden 2024
Social network usage by brand in Sweden 2024
Social network usage by brand in Sweden as of June 2024
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Facebook users in Sweden 2019-2028
Facebook users in Sweden 2019-2028
Number of Facebook users in Sweden from 2019 to 2028 (in millions)
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Instagram users in Sweden 2019-2028
Instagram users in Sweden 2019-2028
Number of Instagram users in Sweden from 2019 to 2028 (in millions)
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Snapchat users in Sweden 2019-2028
Snapchat users in Sweden 2019-2028
Number of Snapchat users in Sweden from 2019 to 2028 (in millions)
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Youtube users in Sweden 2017-2025
Youtube users in Sweden 2017-2025
Forecast of the number of Youtube users in Sweden from 2017 to 2025 (in millions)
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Sweden TikTok weekly users 2023, by generation
Sweden TikTok weekly users 2023, by generation
Share of internet users in Sweden who use TikTok weekly as of February 2023, by generation
Influencer insights
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- Premium Statistic Influencer / content creators followed by type in Sweden in 2023
- Premium Statistic Leading YouTube channels in Sweden 2024, by number of subscribers
- Basic Statistic Ranking of the most popular blogs in Sweden 2023
- Premium Statistic Most popular podcasts in Sweden as of August 2024, by listens
- Premium Statistic Price per post of Instagram influencers in Sweden 2022, by followers
- Premium Statistic Price per video of YouTube influencers in Sweden 2022, by followers
- Premium Statistic Price per post of TikTok influencers in Sweden 2022, by followers
Influencer insights
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Influencer / content creators followed by type in Sweden in 2023
Influencer / content creators followed by type in Sweden in 2023
Influencer / content creators followed by type in Sweden in 2023
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Leading YouTube channels in Sweden 2024, by number of subscribers
Leading YouTube channels in Sweden 2024, by number of subscribers
Most popular YouTube channels in Sweden as of July 2024, by number of subscribers (in millions)
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Basic Statistic
Ranking of the most popular blogs in Sweden 2023
Ranking of the most popular blogs in Sweden 2023
Ranking of the most popular blogs in Sweden as of January 2023, by number of visitors
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Most popular podcasts in Sweden as of August 2024, by listens
Most popular podcasts in Sweden as of August 2024, by listens
Most popular podcasts in Sweden as of August 2024, by weekly listens (in 1,000s)
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Price per post of Instagram influencers in Sweden 2022, by followers
Price per post of Instagram influencers in Sweden 2022, by followers
Average price per post of Instagram influencers in Sweden as of June 2022, by number of followers (in 1,000 SEK)
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Price per video of YouTube influencers in Sweden 2022, by followers
Price per video of YouTube influencers in Sweden 2022, by followers
Average price per video of YouTube influencers in Sweden as of June 2022 (in 1,000 SEK)
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Price per post of TikTok influencers in Sweden 2022, by followers
Price per post of TikTok influencers in Sweden 2022, by followers
Average price per post of TikTok influencers in Sweden as of June 2022, by number of followers (in 1,000 SEK)
Audience insights
9
- Premium Statistic Digital advertising touchpoints in Sweden 2024
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Most common social media activities in Sweden 2024
- Premium Statistic Most talked about products/topics online in Sweden 2024
- Premium Statistic Share of consumers who follow influencers in Sweden 2022
- Premium Statistic Share of consumers who follow influencers in Sweden 2022, by age
- Premium Statistic Share of children who follow influencers in Sweden 2021-2022
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Social commerce purchase drivers in the Nordic countries 2022
Audience insights
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Digital advertising touchpoints in Sweden 2024
Digital advertising touchpoints in Sweden 2024
Digital advertising touchpoints in Sweden as of June 2024
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Attitudes towards online advertising in Sweden 2024
Attitudes towards online advertising in Sweden 2024
Attitudes towards online advertising in Sweden as of June 2024
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Most common social media activities in Sweden 2024
Most common social media activities in Sweden 2024
Most common social media activities in Sweden as of June 2024
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Most talked about products/topics online in Sweden 2024
Most talked about products/topics online in Sweden 2024
Most talked about products/topics online in Sweden as of June 2024
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Share of consumers who follow influencers in Sweden 2022
Share of consumers who follow influencers in Sweden 2022
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022
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Share of consumers who follow influencers in Sweden 2022, by age
Share of consumers who follow influencers in Sweden 2022, by age
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender
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Share of children who follow influencers in Sweden 2021-2022
Share of children who follow influencers in Sweden 2021-2022
Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022
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Online advertising practices experienced by Swedish consumers 2022
Online advertising practices experienced by Swedish consumers 2022
Online advertising practices experienced by consumers from Sweden as of December 2022
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Social commerce purchase drivers in the Nordic countries 2022
Social commerce purchase drivers in the Nordic countries 2022
Purchase drivers among social commerce users in the Nordic countries in 2022
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