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Impact of privacy regulations on marketers' data strategy in the U.S. 2020

Published by Statista Research Department, Jan 14, 2021
In early 2020 a study was conducted among marketers in the United States to gauge their perception of the impact of privacy regulations on their companies' data strategies. According to 39 percent of responding marketers, the introduction of new privacy laws resulted in their company reducing the amount of customer tracking they performed. What is more, 32 percent said they changed or reduced audience targeting as a consequence of new regulations.

Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020

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Sources

Release date

October 2020

Region

United States

Survey time period

March 2020

Number of respondents

150 respondents

Special properties

among marketers

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