In early 2020 a study was conducted among marketers in the United States to gauge their perception of the impact of privacy regulations on their companies' data strategies. According to 39 percent of responding marketers, the introduction of new privacy laws resulted in their company reducing the amount of customer tracking they performed. What is more, 32 percent said they changed or reduced audience targeting as a consequence of new regulations.
Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020
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eMarketer. (October 12, 2020). Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020 [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/1149336/privacy-laws-impact-marketing-data-strategy-us/
eMarketer. "Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020." Chart. October 12, 2020. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/1149336/privacy-laws-impact-marketing-data-strategy-us/
eMarketer. (2020). Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/1149336/privacy-laws-impact-marketing-data-strategy-us/
eMarketer. "Ways in Which Privacy Regulations Influenced Their Company's Data Strategy According to Marketers in The United States as of March 2020." Statista, Statista Inc., 12 Oct 2020, https://www.statista.com/statistics/1149336/privacy-laws-impact-marketing-data-strategy-us/
eMarketer, Ways in which privacy regulations influenced their company's data strategy according to marketers in the United States as of March 2020 Statista, https://www.statista.com/statistics/1149336/privacy-laws-impact-marketing-data-strategy-us/ (last visited May 17, 2022)
