Marketing technology involves the combination of technology with business processes that may enable marketers to promote and benefit in sales and marketing efforts associated with advanced organizational goals. The MarTech universe is growing in strength and many market giants see the success potential of investments in MarTech companies. In the second quarter of 2017 alone, 82 mergers and acquisitions occurred worldwide in the marketing technology sector.
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In the following 4 chapters, you will quickly find the 37 most important statistics relating to "Marketing technology".