Marketing technology involves the combination of technology with business processes that may enable marketers to promote and benefit in sales and marketing efforts associated with advanced organizational goals. The MarTech universe is growing in strength and many market giants see the success potential of investments in MarTech companies. In the second quarter of 2017 alone, 82 mergers and acquisitions occurred worldwide in the marketing technology sector.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Marketing technology".