Perception of Pride-themed marketing in the U.S. 2019

Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019

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Release date

June 2019

Region

United States

Survey time period

May 28 to 31, 2019

Number of respondents

3,721 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Q: In general, if a company debuts special items themed around Pride (e.g., rainbow colored items, special menu items, etc.) do you consider that more to be a genuine reflection of the company's values or a marketing tactic?

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