A study from May 2019 conducted among adults in the United States, revealed that 50 percent of respondents thought that companies debuting special Pride-themed items were doing so as part of a marketing tactic. Another 21 percent said that they thought the pride-themed items were a genuine reflection of the company's values.
Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019
Q: In general, if a company debuts special items themed around Pride (e.g., rainbow colored items, special menu items, etc.) do you consider that more to be a genuine reflection of the company's values or a marketing tactic?
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YouGov. (June 6, 2019). Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019 [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
YouGov. "Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019." Chart. June 6, 2019. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
YouGov. (2019). Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
YouGov. "Perception of Brand Pride-themed Marketing Strategy According to Adults in The United States as of May 2019." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
YouGov, Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019 Statista, https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/ (last visited September 18, 2024)
Perception of brand Pride-themed marketing strategy according to adults in the United States as of May 2019 [Graph], YouGov, June 6, 2019. [Online]. Available: https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
