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COVID-19 impact on cancellation and postponement of B2B exhibitions in the U.S. 2020

The coronavirus (COVID-19) pandemic impacted the exhibition industry dramatically as travel bans and strict safety measures took place worldwide to reduce the spread of the virus. The B2B exhibition industry in the United States was also hit hard by the health crisis. According to an April 2020 survey, roughly six in ten surveyed executives of U.S. B2B exhibitions stated that their organizations canceled one or more events. When the same survey was repeated in June 2020, about 73 percent of the respondents claimed that one or more B2B exhibition cancellations occurred.

Share of organizations cancelling or postponing B2B exhibitions due to the coronavirus pandemic in the United States as of April and June 2020

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Release date

July 2020


United States

Survey time period

June 9 to 21, 2020

Number of respondents


Special properties

executives of U.S. B2B exhibitions

Supplementary notes

*April survey sample: 164 executives. June survey sample: 169 executives.
The June sample was generated from qualified members from the International Association of Exhibitions and Events (IAEE), the Society of Independent Show Organizers (SISO), and Trade Show News Network (TSNN) subscribers.

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Statistics on "Exhibitions, conventions & meetings in the U.S."

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