- Media & Advertising›
- Advertising & Marketing ›
Change in convention and meeting budget in the U.S. 2011-2019
Change in convention and meeting budget in the U.S. 2011-2019
Change in convention and meeting budget in the United States from 2011 to 2019
by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the reported change in convention and meeting budgets in the United States from 2011 to 2019. The source indicates that the majority of respondents (57 percent) reported no change in their convention and meeting budget from 2017 to 2018, while 31 percent reported a budget increase. According to 10 percent of respondents 2019 budgets are expected to decrease.
Change in convention and meeting budget in the United States from 2011 to 2019
Loading statistic...
| Decrease | No change | Increase | |
|---|---|---|---|
| 2011 to 2012 | 10% | 62% | 28% |
| 2012 to 2013 | 12% | 59% | 29% |
| 2013 to 2014 | 9% | 61% | 31% |
| 2014 to 2015 | 11% | 47% | 42% |
| 2015 to 2016 | 14% | 52% | 34% |
| 2016 to 2017 | 21% | 44% | 35% |
| 2017 to 2018 | 13% | 57% | 31% |
| 2018 to 2019* | 10% | 64% | 27% |
| Decrease | No change | Increase | |
|---|---|---|---|
| 2011 to 2012 | 10% | 62% | 28% |
| 2012 to 2013 | 12% | 59% | 29% |
| 2013 to 2014 | 9% | 61% | 31% |
| 2014 to 2015 | 11% | 47% | 42% |
| 2015 to 2016 | 14% | 52% | 34% |
| 2016 to 2017 | 21% | 44% | 35% |
| 2017 to 2018 | 13% | 57% | 31% |
| 2018 to 2019* | 10% | 64% | 27% |
© Statista 2019
About this statistic
Sources: Convene; PCMA
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the reported change in convention and meeting budgets in the United States from 2011 to 2019. The source indicates that the majority of respondents (57 percent) reported no change in their convention and meeting budget from 2017 to 2018, while 31 percent reported a budget increase. According to 10 percent of respondents 2019 budgets are expected to decrease.
- Sources
- Convene; PCMA
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- 2011 to 2018
- Number of respondents
- 500 respondents
- Special properties
- PCMA members and Convene meeting-planner subscribers
- Supplementary notes
-
*Forecast.
The source does not provide a more specific date of survey or information on the type of survey used.
Source
- Sources
- Convene; PCMA
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2011 to 2018
- Number of respondents
- 500 respondents
- Special properties
- PCMA members and Convene meeting-planner subscribers
- Supplementary notes
-
*Forecast.
The source does not provide a more specific date of survey or information on the type of survey used.
Other statistics on the topic
Trade show marketing
+Advertising & Marketing
Largest exhibition halls in the world by hall capacity 2018
Business Travel
Most important issues facing the exhibition industry worldwide 2018
+Advertising & Marketing
Revenue of leading trade fair organizers worldwide 2017
+Advertising & Marketing
Exhibition industry revenue growth in the U.S. 2011-2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Trade show marketing
- 102 page/s
- English
- pptx
- Detailed references
Everything On "Trade show marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2018, by area (in square feet)Leading trade shows in the U.S. in 2018, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by typeNumber of trade shows U.S. companies attended 2015-2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?Planned change to trade show budgets in the U.S. in 2019
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2019Change in convention and meeting budget in the U.S. 2011-2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned change to trade show budgets in the U.S. in 2019, by type of expense
- Square footage of expositions in the U.S. 2011-2018
- Expected change in spending on environment-friendly exhibiting in the U.S. 2014
- Confidence in future trade show marketing results in the U.S. in 2019
- Trade show revenue in China 2010-2019
- Share of exhibiting budgets spent on environment-friendly solutions in the U.S. 2014
- Perceived effectiveness of trade show marketing in the U.S. 2019
- Planned change in shows attended in the U.S. in 2014, by type of show
- Digitization in the exhibition industry in Brazil 2018
- Mexico: most important issues facing the exhibition industry 2019
- Digitization in the exhibition industry in Mexico 2018
- Trade show ad spend in the Netherlands 2012-2020
- Trade fair budget per company in Germany 2000-2018
- Number of trade shows in Germany 2009-2014
- Number of trade shows in the Czech Republic 2009-2017
- Trade shows: attendance breakdown at the Excellence in iGaming expo in Germany 2016
- Trade shows: professions breakdown at the Excellence in iGaming expo in Germany 2016
- Canada: company marketing budget shift to social media usage 2014, by company size
- Prospective importance of trade fairs for companies in Germany 2019
- Size of total marketing budget in Belgium 2015
Studies
- Trade show marketing
- Mobile marketing in the U.S.
- Content marketing
- B2B marketing
- E-mail marketing
- SME marketing in the U.S.
- Marketing personalization
- Årsredovisning Svenska Mässan Stiftelse 2017
- B2B Content Marketing 2019
- Marketer Email Tracker 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Marketer Email Tracking Study 2018
Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Distribution of revenue from events and trade shows in the United States in 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2018, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2019
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
- Change in convention and meeting budget in the United States from 2011 to 2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2019?
- Average area of largest expositions in the United States from 2011 to 2018 (in square feet)
- Do you anticipate your spending on environment-friendly exhibiting solutions will increase, decrease, or remain the same in the coming year?
- How confident are you that your trade show program will achieve better results in 2098 than it did in 2018?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- What percentage of your total exhibiting budget is currently spent on environment-friendly solutions?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- Have you implemented any of the following digitization activities?
- Most important issues facing the exhibition industry in Mexico in 2019
- Have you implemented any of the following digitization activities?
- Annual trade show advertisement expenditure in the Netherlands from 2012 to 2020 (in million euros)
- Average realized trade fair budget per company in Germany from 2000 to 2018 and a forecast for 2019 (in euros)
- Number of trade shows held in Germany from 2009 to 2014
- Number of trade shows held in the Czech Republic from 2009 to 2017
- Distribution of attendees at the Excellence in iGaming (EiG) expo in Germany in 2016, by type
- Distribution of attendees at the Excellence in iGaming (EiG) expo in Germany in 2016, by job title
- Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size
- How important will trade fairs be for your company within the next five years?
- What is the size of the total marketing budget excluding staff in 2015?*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.