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Change in convention and meeting budget in the U.S. 2011-2018
Change in convention and meeting budget in the U.S. 2011-2018
Change in convention and meeting budget in the United States from 2011 to 2018
This statistic shows the reported change in convention and meeting budgets in the United States from 2011 to 2018. The source indicates that the majority of respondents (44 percent) reported no change in their convention and meeting budget from 2016 to 2017, while 35 percent reported a budget increase. According to 13 percent of respondents 2018 budgets are expected to decrease.
Change in convention and meeting budget in the United States from 2011 to 2018
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| Decrease | No change | Increase | |
|---|---|---|---|
| 2011 to 2012 | 10% | 62% | 28% |
| 2012 to 2013 | 12% | 59% | 29% |
| 2013 to 2014 | 9% | 61% | 31% |
| 2014 to 2015 | 11% | 47% | 42% |
| 2015 to 2016 | 14% | 52% | 34% |
| 2016 to 2017 | 21% | 44% | 35% |
| 2017 to 2018* | 13% | 57% | 30% |
| Decrease | No change | Increase | |
|---|---|---|---|
| 2011 to 2012 | 10% | 62% | 28% |
| 2012 to 2013 | 12% | 59% | 29% |
| 2013 to 2014 | 9% | 61% | 31% |
| 2014 to 2015 | 11% | 47% | 42% |
| 2015 to 2016 | 14% | 52% | 34% |
| 2016 to 2017 | 21% | 44% | 35% |
| 2017 to 2018* | 13% | 57% | 30% |
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Description
Source
More information
This statistic shows the reported change in convention and meeting budgets in the United States from 2011 to 2018. The source indicates that the majority of respondents (44 percent) reported no change in their convention and meeting budget from 2016 to 2017, while 35 percent reported a budget increase. According to 13 percent of respondents 2018 budgets are expected to decrease.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United States
- Survey time period
- 2011 to 2017
- Number of respondents
- 300 respondents
- Special properties
- PCMA members and Convene meeting-planner subscribers
- Supplementary notes
-
*Forecast.
The source does not provide a more specific date of survey or information on the type of survey used.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United States
- Survey time period
- 2011 to 2017
- Number of respondents
- 300 respondents
- Special properties
- PCMA members and Convene meeting-planner subscribers
- Supplementary notes
-
*Forecast.
The source does not provide a more specific date of survey or information on the type of survey used.
Other statistics on the topic
Trade show marketing
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)Convention and trade show organizers revenue in the U.S. 2010-2022
- Distribution of revenue from events and trade shows in the United States in 2017, by sourceDistribution of revenue from events and trade shows in the U.S. 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018Exhibition industry revenue growth in the U.S. 2011-2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2017, by area (in square feet)Leading trade shows in the U.S. in 2017, by area
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The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018Change in number of exhibitors at trade shows in the U.S. 2011-2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by typeNumber of trade shows U.S. companies attended 2015-2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?Planned change to trade show budgets in the U.S. in 2018
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?Planned change in spending on corporate events in the U.S. in 2018, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2018Change in convention and meeting budget in the U.S. 2011-2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
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- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned change to trade show budgets in the U.S. in 2018, by type of expense
- Square footage of expositions in the U.S. 2011-2017
- Expected change in spending on environment-friendly exhibiting in the U.S. 2014
- Share of exhibiting budgets spent on environment-friendly solutions in the U.S. 2014
- Trade show revenue in China 2010-2019
- Confidence in future trade show marketing results in the U.S. in 2018
- Planned change in shows attended in the U.S. in 2014, by type of show
- Perceived effectiveness of trade show marketing in the U.S. 2018
- Digitization in the exhibition industry in Mexico 2018
- South America: factors making a trade show entertaining 2019
- Mexico: factors making a trade show entertaining 2019
- Most important issues facing the exhibition industry in South & Central America 2019
- Trade show ad spend in the Netherlands 2012-2020
- Time necessary for environment-friendly exhibiting solutions to bring ROI in the U.S.
- Visitors to national trade fairs in Germany 2003-2017
- Canada: company marketing budget shift to social media usage 2014, by industry
- Prospective importance of trade fairs for companies in Germany 2018
- Development of trade fair participation of companies in Germany 2018/2019
- Marketing budget change in Belgium 2007-2015
- Trade shows: sector breakdown of the iGaming trade show in the Netherlands in 2016
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Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Distribution of revenue from events and trade shows in the United States in 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2017, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 3rd quarter 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
- Change in convention and meeting budget in the United States from 2011 to 2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2018?
- Average area of largest expositions in the United States from 2011 to 2017 (in square feet)
- Do you anticipate your spending on environment-friendly exhibiting solutions will increase, decrease, or remain the same in the coming year?
- What percentage of your total exhibiting budget is currently spent on environment-friendly solutions?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- How confident are you that your trade show program will achieve better results in 2018 than it did in 2017?
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Have you implemented any of the following digitization activities?
- Factors making a trade show entertaining in Central and South America as of January 2019
- Factors making a trade show entertaining in Mexico as of January 2019
- Most important issues facing the exhibition industry in South and Central America as of January 2019
- Annual trade show advertisement expenditure in the Netherlands from 2012 to 2020 (in million euros)
- If you were to invest in environment-friendly exhibiting solutions today, how soon would you expect to see a return on investment?
- Number of visitors to national trade fairs in Germany from 2003 to 2017 (in millions)
- Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry
- How important will trade fairs be for your company within the next five years?
- Is your business going to participate in more, fewer, or the same amount of trade fairs in 2017/2018 or 2018/2019?
- Year on year percentage change of marketing budgets in Belgium from 2007 to 2015
- Sector breakdown of the iGaming Super Show in the Netherlands in 2016, by category
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