Opinion on in-person and hybrid meetings U.S. 2020

Recommendations for physical distancing due to the coronavirus pandemic has been put in place worldwide to control the spread of the virus. This resulted in drastic changes in the convention industry, as in-person meetings were often canceled or rescheduled. Despite this, according to a December 2020 survey, most convention travelers in the United States would prefer in-person meetings over hybrid events, which also rely on virtual solutions. Overall, if given a choice between these two formats, roughly 51.7 percent of respondents would prefer in-person meetings over hybrid ones.

If you could choose between in-person and hybrid meetings, which one would you prefer?

Characteristic	Share of respondents
Strongly prefer in-person meetings	27.1%
Prefer in-person meetings	24.6%
Neutral (No preference)	26.3%
Prefer hybrid meetings	15.9%
Strongly prefer hybrid meetings	6.1%

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Release date

December 2020

More information

Region

United States

Survey time period

December 11 to 13, 2020

Number of respondents

364 respondents

Special properties

Respondents who have traveled for a convention/conference in the last 2 years

Supplementary notes

The survey question was phrased by the source as follows:
"If given a choice between in-person and hybrid meetings, which would you generally prefer? (Select one)"
The source did not indicate the type of survey.

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