Fair trade in Germany - Statistics & Facts

Fair trade is defined as a partnership in trading aiming to combine sustainable manufacturing of goods with trading conditions that don’t put producers at a disadvantage. These conditions involve such issues as employee rights, fair pay and safe working environments, particularly in regions Western countries outsource their production to. Fair trade extends to many industries that consumers have to do with on a regular basis when they simply go shopping and make purchasing decisions, food or clothes shopping being common examples.

The German consumer space is becoming more and more attuned to the connection between consumption and sustainability in all its far-reaching forms. Fair trade product sales experienced explosive growth levels in the last decade alone. If in 2008 sales generated 213 million euros worth of revenue, in 2018 the figure stood at over 1.6 billion euros. But which are the bestselling fairtrade products in Germany? Based on recent figures, coffee, tropical fruits (mostly bananas) and various textiles were the top three product groups consumers looked for. Meanwhile, the fair trade certification extends to many other products, such as wine, flowers and confectionery.

The number of German consumers paying attention to whether the products they are buying when shopping are fair trade certified has grown in recent years. If in 2012 surveys recorded 11.2 million people stating they did so, in 2019 the figure had grown to almost 15.8 million. A variety of personal reasons were important to consumers when deciding to buy fairly traded items or products. Among these, the leading ones were being sure the manufacturer had not used child labour, fair prices for producers, as well as the quality of the product itself. On the other hand, there were also consumers who had their reasons for not buying fair trade. These reasons included products being too expensive, the desire to stay with familiar brands, or simply not feeling informed enough about fair trade.

Interesting statistics

In the following 4 chapters, you will quickly find the 44 most important statistics relating to "Fair trade in Germany".

Fair trade in Germany

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Fair trade in Germany" and take you straight to the corresponding statistics.

Fair trade product revenue

Ethical consumption

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