Fair trade in Germany - statistics & facts

Fair trade is defined as a partnership in trading aiming to combine sustainable manufacturing of goods with trading conditions that do not put producers at a disadvantage. These conditions involve such issues as employee rights, fair pay and safe working environments, particularly in regions Western countries outsource their production to. Fair trade extends to many industries that consumers have to do with on a regular basis when they simply go shopping and make purchasing decisions, food or clothes shopping being common examples. Following fair trade principles is also closely linked to sustainable production and protecting the environment.

The German consumer space is becoming more and more attuned to the connection between consumption and sustainability in all its far-reaching forms. Fair trade product sales experienced explosive growth levels in the last decade alone. If in 2011 sales generated 400.5 million euros worth of revenue, ten years later the figure stood at over 2.1 billion euros. But which are the bestselling fairtrade products in Germany? Based on recent figures, coffee, flowers and tropical fruits (mostly bananas) were the top three product groups consumers looked for. The number of German consumers paying attention to whether the products they are buying when shopping are fair trade certified has grown in recent years. As of 2022, almost 17 million people made sure of the label on their item of choice. An additional point is transparency behind a fair trade label on a product, a label the consumer needs to trust. To guarantee this, clear and up-to-date regulations implemented on international markets are necessary for thriving fair trade production.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Aug 31, 2023

Key insights

Sales volume of fair trade rice in Germany
1.76t
Revenue from fair trade flowers in Germany
134.18m EUR
Share of organic cocoa in fair trade cocoa sold in Germany
90%
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Revenue from fair trade textiles in Germany 2011-2022

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