Digital B2B exhibition content during COVID-19 US 2020

The coronavirus (COVID-19) pandemic impacted the exhibition industry dramatically as travel bans and strict safety measures took place worldwide to reduce the spread of the virus. The B2B exhibition industry in the United States was also hit hard by the health crisis. According to an April 2020 survey, about 15 percent of surveyed executives of U.S. B2B exhibitions, who were forced to cancel events due to the pandemic, stated that their organizations delivered a full virtual trade show. When the same survey was repeated in June 2020, the share of full virtual trade show organizers rose to 41 percent.

Most commonly offered digital content delivered by B2B exhibitions during the coronavirus pandemic in the United States as of April and June 2020

Characteristic	April 2020	June 2020
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Release date

July 2020

More information

Region

United States

Survey time period

June 9 to 21, 2020

Number of respondents

169*

Special properties

executives of U.S. B2B exhibitions forced to cancel events due to COVID-19

Supplementary notes

*April survey sample: 164 executives. June survey sample: 169 executives.
The June sample was generated from qualified members from the International Association of Exhibitions and Events (IAEE), the Society of Independent Show Organizers (SISO), and Trade Show News Network (TSNN) subscribers.

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