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Awareness of smart or connected home devices among U.S. adults 2020, by age group

According to a survey conducted in 2020, 61 percent of respondents in the United States that are aged 18 to 34 have used a smart or connected home device before, while only 25 percent of respondents aged 55 and older have done the same. It is also not surprising that as the age groups increase, the likelihood of not being familiar with the concept of smart or connected home devices becomes higher. Some popular examples of connected home devices include Amazon's Echo/Alexa, Nest's home systems, Google Home, and Samsung's smart fridges.

Awareness of smart or connected home devices among adults in the United States as of July 2020, by age group

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Release date

July 2020


United States

Survey time period

June 8 to July 1, 2020

Number of respondents

2,038 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How aware are you of smart or connected home devices?"

The source indicates that "devices are physical objects and devices that have various sensors and network connectivity, allowing them to communicate with and collect/exchange data with one another. Things like Amazon’s Echo/Alexa, Nest’s home systems, Google Home, Samsung’s smart fridges are all examples of connected home devices."

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