According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 69 percent of respondents had used an online travel agency to purchase a bus, flight, or train ticket. This service was most popular for respondents older than 45 years. Comparing prices via an OTA was the service least used with under 25 percent in 16 to 24 age groups.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Purposes of using an online travel agency in India as of June 2023, by age group
Characteristic
To purchase travel tickets
To book accommodation
To rent a car
To book a holiday package
To book travel services (e.g. sightseeing)
To compare prices
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Rakuten Insight. (August 2, 2023). Purposes of using an online travel agency in India as of June 2023, by age group [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Purposes of using an online travel agency in India as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Purposes of using an online travel agency in India as of June 2023, by age group. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Purposes of Using An Online Travel Agency in India as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight, Purposes of using an online travel agency in India as of June 2023, by age group Statista, https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/ (last visited September 08, 2024)
Purposes of using an online travel agency in India as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
