India: share of online travel agencies usage by age group

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 66 percent of Indian respondents had used the travel platform Make My Trip at least once. In the age group from 45 to 54 years, about 75 percent used the platform.

Share of agencies used for online travel services in India as of June 2023, by age group

Characteristic	Make my trip	Cleartrip	Yatra	Via.com	Musafir.com	Ixigo	Travelguru	Goibibo	EaseMyTrip	Booking.com	Airbnb	RedBus	Others
-	-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-	-

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Release date

August 2023

More information

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

16,741 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Which of these online travel agencies have you used before?"
mulitple answers possible
Age group breakdowns:
16 to 24 years: 5,308 respondents
25 to 34 years: 6,777 respondents
35 to 44 years: 3,110 respondents
45 to 54 years: 1,037 respondents
55 years and above: 509 respondents

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