Purposes of using an online travel agency Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, accommodation booking was the most popular usage of an online travel agency, as chosen by 68 percent of Vietnamese respondents. Furthermore, around 64 percent of participants utilized online travel agencies to purchase flight, train, or bus tickets, marking it as the second most common purpose for engaging with these platforms.

Leading purposes of using an online travel agency in Vietnam as of June 2023

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Release date

August 2023

Region

Vietnam

Survey time period

June 12 to 30, 2023

Number of respondents

1,796 respondents

Age group

16 years and older

Special properties

among respondents who used online travel agency

Method of interview

Online survey

Supplementary notes

The survey question was: "What did you use an online travel agency for? (choose all answers that apply)"

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Impacts of COVID-19

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Online travel market in VietnamE-commerce in VietnamInternet usage in VietnamTourism industry in Vietnam
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