Tourism was one of the largest service sectors in the country. The ‘Incredible India’ campaign continues the development and promotion of the country’s attractions. Despite the dip in tourists as a result of the COVID-19 pandemic, the industry was expected to recover and continue on a growth path from 2022. This was also the year when travel restrictions eased around the world. Additionally, India opened its borders to international scheduled commercial flights in March 2022.
Shift in traditional tourism
With the onset of the coronavirus pandemic, staycations became popular across the country. Furthermore, working from home slowly translated to working from anywhere; which gave homestays and hostels in India a boost. The government's "Dekho Apna Desh", a campaign launched in December 2019 aimed to encourage domestic tourism, which accounted for the largest share of the travel market before COVID-19.