D. Tighe
Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry
Get in touch with us nowShare of parents & guardians intending to buy school supplies 2021, by channel
With the back-to-school season rapidly approaching, many parents are planning to purchase school supplies for their child or children. As of June 2021, just under seven in ten consumers were planning to buy the majority of their children's supplies in physical stores. Parents, whose kids would be learning in-person, were more likely to buy in-store, while guardians with children learning online were more inclined to buy online.
