The category shopping behavior covers a range of statistics and survey results dealing with consumer behavior among different retail categories such as groceries, apparel, shoes, cosmetics and personal care, household products and jewelry.
Questions that will be addressed include, for example, ’Where and how often do people shop?’, ‘How many coupons do they redeem per week?’, or ‘How much money do they spend on average on certain product items?’
In the age of mobile communication, more and more consumers are engaged in online shopping (even though the majority is still buying their products at brick-and-mortar stores). Recently, even food retailers started to offer their customers the possibility of online grocery shopping. From their perspective, it is interesting to know what factors drive consumers to do their grocery shopping online in order to provide the necessary customer-friendly services. Industry experts see significant potential for growth in the next couple of years.