A consumer's shopping behavior heavily depends on several factors including, but not limited to age, origin, gender, interests, etc. What might be a certain group of people’s shopping preference, might not coincide with the habits of another group. Adding to this, what consumers base their purchasing decisions on, how they look for products and services, and what payment methods they use, is evolving constantly.
While shoppers base their purchasing decisions on personal factors, such as budget and favorite stores & items, they can be influenced by external circumstances. For example, the current rise of inflation is having a strong and global impact on the way consumers shop, causing many to limit their expenses and shift their attention towards cheaper alternatives and ways to save.
Share of U.S. consumers putting off clothing purchases due to inflation
Leading area Germans are willing to compromise on for lower prices
The shopping experience
Most costly consumer spending event in the United States
What consumerism and the retail landscape look like, can differ heavily depending on the country, specific market, and/or demographic analyzed. Whether it be attitudes towards sustainability, the frequency of shopping trips, or how much the average consumer spends on clothing, what is the case for one group of people, may not be the same for another.
Consumer habits often change during specific events. From Valentine's Day to Halloween, all the way to December's holiday season, shoppers frequently spend a little extra on all kinds of items and services at times like these. Some of the most vital annual sales events for retailers include Black Friday and Cyber Monday. During Cyber Weekend, consumer expenditures are at their highest, in preparation for Christmas and other holidays around this time.
A large and increasingly important aspect of shopping behavior is its digital counterpart. With the rise of e-commerce platforms, such as Amazon, eBay, Alibaba, and the like, shopping online has become a common, convenient, and often cheaper buying option for consumers. For many product categories, physical store visits and sales figures are still higher than those of e-commerce stores, however, e-commerce revenue and the number of online shoppers continues to grow with each passing year.
Since early 2022, the world has been dealing with a spike in inflation. This wave of rising prices for all kinds of items and services (e.g., consumer goods and gas) came about through the culmination of several factors, including COVID-19 and its resulting supply chain issues, as well as the Russia-Ukraine war. Such high and sudden inflation rates translate to life being considerably more expensive for the consumer, which is why many had adjusted their shopping and spending habits in 2022.
The category shopping behavior covers a range of statistics and survey results dealing with offline and in-store consumer spending, as well as buying habits in general. It analyzes shopping attitudes among different consumer groups (e.g. gender and generation) and retail categories, such as electronics, apparel, shoes, personal care items, household products, and so on. Common questions that tend to be addressed here include, for example, ’Where and how often do people shop?’, ‘What products do consumers buy during the holidays?’, or ‘How much money do they spend on average on certain product items?’
Data is frequently provided by manufacturers, research companies, and ad agencies, who show a special interest in shopping behavior among various regions, ethnic groups, and generations. A considerable share of these topics are discussed in conjunction with seasonal events and ongoing issues.