Shopping Behavior

A consumer's shopping behavior heavily depends on several factors including, but not limited to age, origin, gender, interests, etc. What might be a certain group of people’s shopping preference, might not coincide with the habits of another group. Adding to this, what consumers base their purchasing decisions on, how they look for products and services, and what payment methods they use, is evolving constantly.

While shoppers also base their purchasing decisions on personal factors, such as budget and favorite stores & items, they can be influenced by external circumstances. For example, the coronavirus pandemic has had a strong and global impact on the way consumers shop, from stockpiling food and supplies to shifting towards online retailers.

Consumers who use coupons in the U.S.
U.S. consumers planning to spend less for the holidays
Total Black Friday and Cyber Week spending in the UK
7.5bn USD

Market size

How consumers worldwide go shopping
Preferred offline retail stores among consumers in the United States as of November 2020
Further details: Visit original statistic

What consumerism and the retail landscape look like, can differ heavily depending on the country, specific market, or demographic analyzed. Whether it be attitudes towards sustainability, the frequency of shopping trips, or how much the average consumer spends on clothing, what is the case for one group, may not be the same for another.

U.S. food shopping behavior
U.S. baby boomer grocery shopping behavior
Shopping behavior trends in Germany

Market events

Important traditions & sales events
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2021 (in U.S. dollars)
Further details: Visit original statistic

All around the world, consumers like to shop more during specific events. From Valentine's Day to Halloween, all the way to December's holiday season, shoppers like to spend a little extra on all kinds of items and services at times like these. Some of the most vital annual sales events for retailers include Black Friday and Cyber Monday. During Cyber Weekend consumer expenditures are at their highest, in preparation for Christmas and other holidays around this time.

Black Friday in the UK
Holiday season & New Year in the UK
When U.S. holiday shoppers start shopping

E-commerce market

What about online shopping behavior?
Preferred shopping channels among consumers during the holiday season worldwide in 2020, by country
Further details: Visit original statistic

A large and increasingly important aspect of shopping behavior is its digital counterpart. With the rise of e-commerce platforms, such as Amazon, eBay, Alibaba and the like, shopping online has become a common, convenient, and often cheaper buying option for consumers. For many product categories, physical store visits and sales figures are still higher than those of e-commerce stores, however, e-commerce revenue and the number of online shoppers has grown with each passing year.

Amazon Prime Day
Online shopping events in Latin America
E-commerce still has customers to win

Industry trends

The undeniable influence of COVID-19
Which best describes how often you are doing each of the following items?
Further details: Visit original statistic

The elephant in the room, more commonly known as the coronavirus, has caused many people to be isolated, has forced stores to close temporarily as well as permanently, and of course, it has had a significant impact on the shopping behavior of consumers around the world. While the pandemic, alongside its resulting lockdowns, has harmed brick-and-mortar retail stores in regions such as North America and Europe, it has also led to a positive shift towards shopping online at an accelerated rate.

Pandemic accelerates holiday channel shift
COVID-19 impact on the U.S. retail landscape
COVID-19 impact on e-commerce in the U.S.

Industry definition

The category shopping behavior covers a range of statistics and survey results dealing with consumer spending and buying behavior among different retail categories such as groceries, apparel, shoes, cosmetics and personal care, household products and many others. Questions that tend to be addressed here include, for example, ’Where and how often do people shop?’, ‘How many coupons do they redeem per week?’, or ‘How much money do they spend on average on certain product items?’.
Data is frequently provided by manufacturers, research companies, and ad agencies, who show a special interest in shopping behavior among various regions, ethnic groups, and generations. Much of the most recent data deals with these topics in conjunction with the influence of the novel coronavirus pandemic.

More interesting topics from the industry "Shopping Behavior"


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