Shopping Behavior

A consumer's shopping behavior heavily depends on several factors including, but not limited to age, origin, gender, interests, etc. What might be a certain group of people’s shopping preference, might not coincide with the habits of another group. Adding to this, what consumers base their purchasing decisions on, how they look for products and services, and what payment methods they use, is evolving constantly.

While shoppers also base their purchasing decisions on personal factors, such as budget and favorite stores & items, they can be influenced by external circumstances. For example, the coronavirus pandemic had a strong and global impact on the way consumers shop, causing many to limit visits to physical outlets and shift their attention towards online retailers.

Where U.S. consumers most frequently find info about products
Search engines (e.g. Google)
Average amount consumers in the U.S. expect to spend on Christmas gifts
Nearly 900 USD
Goods most commonly bought second-hand in Germany
Clothing

Differences by market

How consumers around the world go shopping
Share of sustainable shopping behaviors among UK shoppers in 2021
Share of sustainable shopping behaviors among UK shoppers in 2021
Further details: Visit original statistic

What consumerism and the retail landscape look like, can differ heavily depending on the country, specific market, and/or demographic analyzed. Whether it be attitudes towards sustainability, the frequency of shopping trips, or how much the average consumer spends on clothing, what is the case for one group of people, may not be the same for another.

Purchasing & consumption habits in Spain
Shopping behavior in South Korea
Shopping behavior trends in Germany

Market events

Important traditions & sales events
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2022 (in U.S. dollars)
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2022 (in U.S. dollars)
Further details: Visit original statistic

Consumer habits often change during specific events. From Valentine's Day to Halloween, all the way to December's holiday season, shoppers frequently spend a little extra on all kinds of items and services at times like these. Some of the most vital annual sales events for retailers include Black Friday and Cyber Monday. During Cyber Weekend, consumer expenditures are at their highest, in preparation for Christmas and other holidays around this time.

Black Friday in the UK
Holiday season and New Year in the UK
Black Friday shoppers try to get a headstart

E-commerce market

Online versus offline shopping behavior
Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation
Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation
Further details: Visit original statistic

A large and increasingly important aspect of shopping behavior is its digital counterpart. With the rise of e-commerce platforms, such as Amazon, eBay, Alibaba, and the like, shopping online has become a common, convenient, and often cheaper buying option for consumers. For many product categories, physical store visits and sales figures are still higher than those of e-commerce stores, however, e-commerce revenue and the number of online shoppers continues to grow with each passing year.

Amazon Prime Day
Digital shopping behavior in Europe
The rise of e-commerce across Africa

Industry trends

The recent influence of COVID-19
Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021
Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021
Further details: Visit original statistic

The coronavirus pandemic has caused isolation and frustration, has forced stores to close temporarily and permanently, and of course, it has had a significant impact on the shopping behavior of consumers around the world. While the crisis, alongside its resulting lockdowns and measures, has harmed brick-and-mortar retail stores in many regions, it has also led to a positive shift towards shopping online at an accelerated rate.

COVID-19 impact on the U.S. retail landscape
COVID-19 impact on e-commerce in the U.S.
Changed shopping habits in Germany due to COVID-19

Industry definition

The category shopping behavior covers a range of statistics and survey results dealing with offline and in-store consumer spending and buying behavior in general. It also analyzes shopping attitudes among different retail categories, such as electronics, apparel, shoes, personal care items, household products, and so on. Common questions that tend to be addressed here include, for example, ’Where and how often do people shop?’, ‘What products do consumers buy during the holidays?’, or ‘How much money do they spend on average on certain product items?’
Data is frequently provided by manufacturers, research companies, and ad agencies, who show a special interest in shopping behavior among various regions, ethnic groups, and generations. A considerable share of the most recent data deals with these topics in conjunction with the influence of the novel coronavirus pandemic.

More interesting topics from the industry "Shopping Behavior"

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