India: consideration score of life insurance providers 2021

In the period between 1 September 2020 till 31 August 2021, the consideration score of Life Insurance Corporation of India was a little above 41. This was followed by SBI Life Insurance with a consideration score just above 25. Consideration score measures the conversion of customers from "aware of the brand" to "would consider the brand if looking for one".

Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021

Characteristic	Consideration score
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Release date

November 2021

More information

Region

India

Survey time period

1 September 2020 to 31 August 2021

Special properties

respondents aware of life insurance brands

Supplementary notes

The considerations score measures which brands are most successful at converting aware customers into ones that would consider the brand when next in market.

To identify aware audience, YouGov asks,

"which of the following brands have you ever heard of? Please select all that apply"

The follow up question is about consideration,

"When you are in the market next to use a product or service from a financial services brand, which of the following would you consider?"

All scores have been rounded to a single decimal place

All brands that were tracked for at least six months have been included in the rankings

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