This statistic shows the National Brand Competitiveness Index of banking brands in South Korea in 2017. In that year, KB Kookmin Bank group's brand competitiveness index measured 74 out of 100.
National Brand Competitiveness Index of bank brands in South Korea in 2017
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises." The source does not provide an exact publication date. Date given here is the day of data access.
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KPC . (February 1, 2018). National Brand Competitiveness Index of bank brands in South Korea in 2017 [Graph]. In Statista. Retrieved January 19, 2020, from https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of bank brands in South Korea in 2017." Chart. February 1, 2018. Statista. Accessed January 19, 2020. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
KPC . (2018). National Brand Competitiveness Index of bank brands in South Korea in 2017. Statista. Statista Inc.. Accessed: January 19, 2020. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of Bank Brands in South Korea in 2017." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
KPC , National Brand Competitiveness Index of bank brands in South Korea in 2017 Statista, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/ (last visited January 19, 2020)
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