According to the National Brand Competitiveness Index of banking brands in South Korea in 2023, Shinhan Bank and KB Kookmin Bank ranked first together, with their brand competitiveness index measuring 75 out of 100.
National Brand Competitiveness Index of bank brands in South Korea in 2023
Released date is the date of access. Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of bank brands in South Korea in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of bank brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of bank brands in South Korea in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Bank Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of bank brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/ (last visited September 01, 2024)
National Brand Competitiveness Index of bank brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/