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Bank brand competitiveness index in South Korea 2020

Published by Yasmin Waldeck, Oct 30, 2020
This statistic shows the National Brand Competitiveness Index of banking brands in South Korea in 2020. That year, KB Kookmin Bank and Shinhan Bank ranked first together, with the brand competitiveness index measured 75 out of 100.

National Brand Competitiveness Index of bank brands in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

2020

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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