Benefits that would motivate adults to subscribe to travel programs in the U.S. 2021

Published by Statista Research Department, Jun 15, 2023
A November 2021 survey focused on the benefits that could motivate adults to subscribe to a travel-related paid subscription program or service in the United States. According to the study, hotel or flight rate deals and special offers and discounts were among the most popular choices, indicated by 36 percent of respondents. The same share of U.S. adults mentioned the opportunity to get cashback while booking travel. Meanwhile, roughly a quarter of the survey sample was interested in benefits related to travel insurance or free airline status upgrades.

Main benefits that would motivate adults to subscribe to a travel-related paid subscription program in the United States as of November 2021

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Release date

January 2022

Region

United States

Survey time period

November 1 to 16, 2021

Number of respondents

2,191 respondents

Age group

18-75 years

Method of interview

Online omnibus survey

Supplementary notes

*The source mentions "about a quarter of Americans" without specifying the exact figure.
The survey used an online omnibus and ad hoc approach.

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