Share of hotels offering subscription memberships worldwide Q2 2021

Published by Statista Research Department, Aug 31, 2023
A June 2021 study analyzed the share of hotels worldwide offering or willing to introduce subscription hotel memberships. According to the analysis, roughly a quarter of surveyed hotels already offered such service before the coronavirus (COVID-19) pandemic, while 27 percent were considering implementing subscription memberships in the future. In contrast, 28 percent of surveyed establishments had no plan to introduce this offer.

Share of hotels offering subscription hotel memberships worldwide as of 2nd quarter 2021

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Sources

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Release date

June 2021

Region

Worldwide

Survey time period

March to June 2021*

Number of respondents

approx. 500

Special properties

hotel executives

Supplementary notes

*The source specifies that the survey was conducted in Spring 2021.

The survey question was originally phrased by the source as follows: "Does your business currently offer or plan to offer any of the following products and services targeting hotel guests?".

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