Hard seltzer purchase likelihood UK 2020, by main beverage

Published by Jan Conway, Feb 13, 2024
Regular cocktail consumers were the most likely group to consider trying a hard seltzer if it were available at their local bar, pub or restaurant in the United Kingdom in 2020. Beer consumers were the least interested in the beverage.

Share of consumers likely to purchase hard seltzer at on-trade establishments if available in the UK in 2020, by usual beverage

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Release date

January 2021

Region

United Kingdom

Survey time period

2020

Supplementary notes

The question was originally stated be the source as, "How likely would you be to try hard seltzers if they were available in your local pub, bar or restaurant?"

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