Sources of brand discovery for LGBT+ consumers in the U.S. Q1 2021

Published by
J. G. Navarro,
Jul 6, 2023
According to a survey conducted among consumers identifying as LGBTQ+ in the United States during the first quarter of 2021, 38 percent of respondents said they discovered brands through ads on social media, while 24 percent said they did so through posts on social media.

Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021

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Release date

June 2021

Region

United States

Survey time period

Q1 2021

Number of respondents

2,298 respondents

Age group

16 years and older

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Statistics on " LGBTQ+ in the U.S. "

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