During a 2022 survey, 46 percent of responding adults said they supported companies partnering with LGBTQ+ celebrities in response to Pride Month. Among LGBTQ+ respondents, the level of support stood at 74 percent, whereas among heterosexual or straight respondents at 42 percent.
Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic
Characteristic
All respondents
Heterosexual or straight
LGBTQ+
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Morning Consult. (June 30, 2022). Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. "Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic." Chart. June 30, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. (2022). Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. "Level of Public Support towards Selected Actions Taken by Companies in Response to Pride Month in The United States as of June 2022, by Demographic." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult, Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic Statista, https://www.statista.com/statistics/1317812/pride-month-marketing-usa/ (last visited July 27, 2024)
Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic [Graph], Morning Consult, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1317812/pride-month-marketing-usa/