Yearly market share of mobile device vendors in New Zealand 2012-2021

In 2021, Apple was the leading smartphone vendor in New Zealand, with a 44 percent share. While Apple's position in the market has remained strong, there has been an increase in competition from Chinese brand Huawei, which held third place behind Samsung.

Mobile market in NZ

In 2021, the number of mobile phone connections per 100 population in New Zealand was about 114, indicating more mobile subscriptions than people in the country. The mobile phone retail revenue reached almost three billion New Zealand dollars in the same year. The main mobile service providers were Spark, Vodafone, and 2degrees.

Smartphone usage

New Zealanders use their smartphones frequently for everyday activities such as online shopping, streaming media, and video calling. Accordingly, the average monthly mobile data usage has continued to increase across the country. In terms of consumer spending on apps, mobile gaming was by far the largest category.