Key players in the smartphone marketThe smartphone market of an average Asia-Pacific country mostly consists of Android smartphones from domestic manufacturers, like South Korea’s Samsung, and China’s Xiaomi and Huawei. However, Apple has been a strong contender, the only brand from outside the Asia-Pacific region, with a considerable market share that has been consistently rising in recent years. This pattern can be found in many Asia-Pacific countries, with some deviancies in countries such as Japan and Australia, where iPhones are more popular. Although Samsung’s market share in the smartphone market has been somewhat declining in recent years, the South Korean electronics giant has kept its number one title for many years despite strong competition from companies like Apple and Huawei.
Names like Oppo, Vivo, or Xiaomi might not ring a bell for a North American consumer, but this is not the case in the Asia-Pacific region. The popularity of Chinese smartphone brands is not limited to China; more than half of smartphone market shares in India and Indonesia are held by Chinese producers. The affordability of Chinese smartphones and the wide selection of Samsung smartphones seem to attract consumers in many emerging economies.