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Smartphone market in the Asia-Pacific region - statistics & facts

The first Android smartphone was introduced back in 2008 by the Taiwanese manufacturer HTC just a year later than Apple’s iPhone. Since then, the Asia-Pacific region has produced many prevalent smartphone lines; the most known is Samsung Galaxy. Now, the Asia-Pacific region sells and manufactures the greatest number of smartphones in the world. It comes as no surprise as the region accommodates both bestselling smartphone brands, such as Samsung and Xiaomi, as well as a great number of smartphone users. The economies of the Asia-Pacific region vary in their mobile subscription rates, smartphone adoption rates, brand market shares, and user preferences.

Key players in the smartphone market

The smartphone market of an average Asia-Pacific country mostly consists of Android smartphones from domestic manufacturers, like South Korea’s Samsung, and China’s Xiaomi and Huawei. However, Apple has been a strong contender, the only brand from outside the Asia-Pacific region, with a considerable market share that has been consistently rising in recent years. This pattern can be found in many Asia-Pacific countries, with some deviancies in countries such as Japan and Australia, where iPhones are more popular. Although Samsung’s market share in the smartphone market has been somewhat declining in recent years, the South Korean electronics giant has kept its number one title for many years despite strong competition from companies like Apple and Huawei.

Names like Oppo, Vivo, or Xiaomi might not ring a bell for a North American consumer, but this is not the case in the Asia-Pacific region. The popularity of Chinese smartphone brands is not limited to China; more than half of smartphone market shares in India and Indonesia are held by Chinese producers. The affordability of Chinese smartphones and the wide selection of Samsung smartphones seem to attract consumers in many emerging economies.

Smartphone user preferences

While mobile subscription rates and mobile internet penetration vary greatly among Asia-Pacific countries, it is safe to say that mobile phone ownership roughly equals smartphone ownership in many Asia-Pacific economies. In the Asia-Pacific region, mobile voice services have been declining over the last years, whereas the mobile data services revenue has been increasing, reflecting the preferences of mobile device usage of consumers. The current picture of smartphone usage would depict people browsing the internet, chatting on messenger apps, playing mobile games, and overall spending a great deal of time using mobile internet, in some cases as high as over five hours a day on average. Smartphones are also being utilized for digital payments that have been growing in the Asia-Pacific region, showcasing the countless possibilities of smartphone usage in the future.

Interesting statistics

In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Smartphone market in the Asia-Pacific region".


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