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Types of products purchased online Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Aug 17, 2022
According to a survey on online shopping behavior conducted by Rakuten Insight in June 2022, 65 percent of respondents in Indonesia stated that they bought clothing, apparel and fashion accessories online in the last three months compared to the same time last year. Among the other popular products purchased online were personal cosmetics and beauty products, as well as food and groceries.

Products purchased online during the last three months compared to the same time last year among consumers in Indonesia as of June 2022

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Source

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In cooperation with
Rakuten Insight
Release date

July 2022

Region

Indonesia

Survey time period

June 12 to 30, 2022

Number of respondents

10,637 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: What products did you purchase online during the last three months compared to the same period last year?
Multiple answers were allowed.

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Statistics on " Consumer electronics in Indonesia "

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Statistics on Consumer electronics in Indonesia

Key figures

4

Overview

4

Segments

5

Leading brands

3

Distribution channels

4

Consumer behavior

7

Further related statistics

21

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Topics

Consumer electronics in IndonesiaInternet usage in IndonesiaSmartphones in IndonesiaFMCG market in IndonesiaConsumer electronics in Australia
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