E-commerce in Indonesia - Statistics & Facts

Overview
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Published by Hanadian Nurhayati-Wolff, Oct 14, 2020

With a population of more than 260 million, Indonesia is the most populated country in Southeast Asia. Furthermore, the country consists of over 17 thousand islands, which further complicates communication between the different regions. The internet therefore plays an important role in promoting economic and social interests. Not surprisingly, internet penetration has been on the rise for a decade now and is not expected to slow down. As a result of difficulties in building a fixed-line network in an archipelago, as well as a massive enhancement of the mobile network, smartphones are the main device to access the internet. The nationwide trend towards online communication offers opportunities in many digital areas, including e-commerce.

Indonesia's e-commerce market is expected to reach over 50 billion U.S. dollars

E-commerce could be key to not only giving citizens in remote areas the opportunity to benefit from a wider range of consumer goods and services, but also to increase the pool of potential customers for businesses. Providing platforms to improve online trading is therefore one of the most sought-after business opportunities in the country. Many global e-commerce leaders are currently fighting for the largest market share. In fact, even though the signs of a successful online market have been positive for a long time, the industry is still at an early stage of development. In 2019, the gross merchandise volume of the e-commerce market amounted to around 20.9 billion U.S. dollars and was forecasted to reach about 82 billion U.S. dollars by 2025. The main reason for this development would be the increase in e-commerce users. Indonesia is expected have almost 190 million people using some kind of e-commerce by 2024.

Shopee is currently the most popular online marketplace in Indonesia

Lazada, Tokopedia, Bukalapak, Blibli, Shoppee and JD are currently the most popular online distributors in Indonesia . They all offer a wide range of products and hope to take the market leader position in the near future. So far, they are more visibly seen in urban centers and mostly used by people between the ages of 20 and 39 years old. Their success will not only be based on the ease of accessing the internet and their individual marketing strategies but also the creativity in coming up with new transport and payment opportunities. Indonesia is still lacking a governmental organized delivery system and up until now not every potential e-commerce customer uses online banking. While it can be assumed that the use of online banking will just be a matter of time, it will not be irrelevant which company can provide the best, fastest and most reliable methods of delivery. However, the general success of the e-commerce industry is not at risk at all.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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Overview
Online Retailers
Digital Shoppers
Shopping behavior
Online payment

Overview

Online Retailers

Digital Shoppers

Shopping behavior

Online payment

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