According to a survey carried out in Germany in 2021, Gen Z consumers were the most interested in using online channels for future car purchases and even more for subscriptions. So called vechicle-as-a-service (VaaS) subscription models available online appealed to 15 percent of German consumers and 21 percent of Gen Z ones. Preference rates were even higher for VaaS options lasting nearly one year.
Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age
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Berylls Strategy Advisors. (January 24, 2022). Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/
Berylls Strategy Advisors. "Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age." Chart. January 24, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/
Berylls Strategy Advisors. (2022). Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/
Berylls Strategy Advisors. "Share of Consumers Preferring Online Channels for Car Purchases in Germany in 2021, by Users' Age." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/
Berylls Strategy Advisors, Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age Statista, https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/ (last visited September 19, 2024)
Share of consumers preferring online channels for car purchases in Germany in 2021, by users' age [Graph], Berylls Strategy Advisors, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/1358126/online-channels-use-for-car-purchases-germany/
