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Automotive retail industry in Germany - statistics & facts

Germany is the leading automotive market in Europe. The German automotive industry supports more than 800,000 jobs and is a large contributor to gross domestic product growth in the country. Germany's new and used car market raked in a combined 209 billion euros in revenue in 2020. German brands such as Volkswagen, Mercedes-Benz, or BMW have customers based in many countries around the world: Germany's automobile exports accounted for some 64 percent of its production in 2020.

Passenger cars remain the most important segment

In Germany itself, consumers purchased around three million motor vehicles in 2020, a slump of almost 20 percent. Both supply and demand took a hit as the coronavirus pandemic began to unfold in 2020. At around 2.9 million units, almost nine out of ten motor vehicles sold were passenger cars that year. This figure includes some 620,000 sport utility vehicles, the country’s most popular car segment in 2020. At just under 19 percent, Volkswagen was the top car brand based on market share in April 2021, leaving its competitors far behind.

Electric vehicle breakthrough

Passenger car sales cratered amid the coronavirus outbreak in Europe, and the largest car market in Europe was no different. Germany’s government implemented a stimulus program that included a reduced value-added tax rate and incentives for electric vehicles. As a result, electric cars have grown increasingly popular with car buyers in the country. In 2019, plug-in electric car sales reached almost 400,000 units, making Germany the leading market for electric vehicles in Europe.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Automotive retail industry in Germany".

Statistics on the topic


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