A global survey in 2022 found out that 90 percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to 88 percent in 2021. Another 88 percent of marketers working with AI shared that it helped them personalize the customer journey across channels - a share that remained the same as the year before.
Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022
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Segment: AI adoption
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Segment: AI investment
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Consumption
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Regional focus: United States
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Special focus: Generative AI
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Salesforce Research. (September 13, 2022). Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/1365066/ai-usage-marketing/
Salesforce Research. "Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022." Chart. September 13, 2022. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/1365066/ai-usage-marketing/
Salesforce Research. (2022). Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/1365066/ai-usage-marketing/
Salesforce Research. "Ways in Which Marketers Used Artificial Intelligence (Ai) Worldwide in 2021 and 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1365066/ai-usage-marketing/
Salesforce Research, Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/1365066/ai-usage-marketing/ (last visited June 08, 2023)
Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 [Graph], Salesforce Research, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365066/ai-usage-marketing/