Global Advertising Market - Statistics & Facts

Global Advertising Market - Statistics & Facts

Statistics and facts about the Global Advertising Market

In 2012, sources predict global advertising spending will amount to anywhere between 438 and 542 billion U.S. dollars. Television is the biggest advertising medium, taking over 40 percent of all advertising revenue and the internet is the medium which reports largest ad revenue growth in comparison to 2011 – it is expected to grow by almost 15 percent in 2012. The Unites States is the biggest advertising market, with projected spending of around 166 billion dollars in 2012.

Overview of all media ad revenues:

  • Internet
  • TV
  • Print media
  • Radio
  • Outdoor

  • Consumer trust in advertising mirrors to a certain extent the amount of money invested in different ad mediums – every second person says they trust TV ads and e-mails they signed up for. Surprisingly, other types of online ads score much lower, with only one in every three consumers trusting online video or display ads.

    Photo: / topfer, barunpatro

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