Global Advertising Market - Statistics & Facts

Statistics and facts about the Global Advertising Market

In 2012, sources predict global advertising spending will amount to anywhere between 438 and 542 billion U.S. dollars. Television is the biggest advertising medium, taking over 40 percent of all advertising revenue and the internet is the medium which reports largest ad revenue growth in comparison to 2011 – it is expected to grow by almost 15 percent in 2012. The Unites States is the biggest advertising market, with projected spending of around 166 billion dollars in 2012.

Internet

Consumer trust in advertising mirrors to a certain extent the amount of money invested in different ad mediums – every second person says they trust TV ads and e-mails they signed up for. Surprisingly, other types of online ads score much lower, with only one in every three consumers trusting online video or display ads.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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Facts on the Global Advertising Market

Global Advertising Market Overview	Values	Statistic
Global advertising spending	$512.7bn	Details →
Growth of advertising spending in 2015	4.6%	Details →
Advertising revenue growth in North America	2%	Details →
Advertising expenditure in the U.S.	$182.62bn	Details →
Advertising expenditure per person in the U.S.	$567	Details →

Print Advertising	Values	Statistic
Global newspaper advertising expenditure	$60.57bn	Details →
Global magazine advertising expenditure	$21.9bn	Details →

TV Advertising	Values	Statistic
Global TV industry revenue through advertising	£99bn	Details →
TV advertising spending in the U.S.	$59.4bn	Details →
Pay TV revenue forecast for 2018	$220.2bn	Details →
TV advertising revenue forecast for 2018	$201.1bn	Details →

Digital Advertising	Values	Statistic
Global internet advertising revenue	$153.65bn	Details →
Global internet advertising expenditure (display)	$72.9bn	Details →
Online advertising revenue forecast for 2017	$58.13bn	Details →
Global digital advertising spending per user	$50	Details →
Google’s digital advertising revenue	$67.39bn	Details →
Mobile advertising spending worldwide	$95.64bn	Details →

Embed Top Facts

<div id="topFactBoxTable" class="hidePrint"><table class="topFacts" style="width:100%;"><tr><th>Global Advertising Market Overview</th><th>Values</th><th class="last">Statistic</th></tr><tr><td><a href="/statistics/236943/global-advertising-spending/" title="Global advertising spending from 2010 to 2016 (in billion U.S. dollars)">
                                Global advertising spending</a></td><td>$512.7bn</td><td class="last"><a href="/statistics/236943/global-advertising-spending/" title="Global advertising spending from 2010 to 2016 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/272443/growth-of-advertising-spending-worldwide/" title="Growth of advertising spending worldwide from 2013 to 2018">
                                Growth of advertising spending in 2015 </a></td><td>4.6% </td><td class="last"><a href="/statistics/272443/growth-of-advertising-spending-worldwide/" title="Growth of advertising spending worldwide from 2013 to 2018">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/281331/advertising-revenue-growth-by-region/" title="Change in advertising revenue in 2015 and 2016, by region">
                                Advertising revenue growth in North America</a></td><td>2%</td><td class="last"><a href="/statistics/281331/advertising-revenue-growth-by-region/" title="Change in advertising revenue in 2015 and 2016, by region">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/273736/advertising-expenditure-in-the-worlds-largest-ad-markets/" title="Advertising expenditure in the world's largest ad markets in 2015 (in billion U.S. dollars)">
                                Advertising expenditure in the U.S. </a></td><td>$182.62bn</td><td class="last"><a href="/statistics/273736/advertising-expenditure-in-the-worlds-largest-ad-markets/" title="Advertising expenditure in the world's largest ad markets in 2015 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/273908/countries-with-highest-ad-spend-per-person/" title="Countries with highest advertising spending per person in 2014 (in U.S. dollars)">
                                Advertising expenditure per person in the U.S.</a></td><td>$567</td><td class="last"><a href="/statistics/273908/countries-with-highest-ad-spend-per-person/" title="Countries with highest advertising spending per person in 2014 (in U.S. dollars)">
                                Details →
                            </a></td></tr></table><table class="topFacts" style="width:100%;"><tr><th>Print Advertising </th><th>Values</th><th class="last">Statistic</th></tr><tr><td><a href="/statistics/273708/global-newspaper-advertising-expenditure/" title="Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)">
                                Global newspaper advertising expenditure</a></td><td>$60.57bn</td><td class="last"><a href="/statistics/273708/global-newspaper-advertising-expenditure/" title="Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/273710/global-magazine-advertising-expenditure/" title="Consumer magazine advertising expenditure worldwide from 2009 to 2019 (in billion U.S. dollars)">
                                Global magazine advertising expenditure</a></td><td>$21.9bn</td><td class="last"><a href="/statistics/273710/global-magazine-advertising-expenditure/" title="Consumer magazine advertising expenditure worldwide from 2009 to 2019 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr></table><table class="topFacts" style="width:100%;"><tr><th>TV Advertising</th><th>Values</th><th class="last">Statistic</th></tr><tr><td><a href="/statistics/253737/global-tv-industry-revenue-by-source/" title="Global TV industry revenue in 2014, by source (in billion British pounds)">
                                Global TV industry revenue through advertising </a></td><td>£99bn</td><td class="last"><a href="/statistics/253737/global-tv-industry-revenue-by-source/" title="Global TV industry revenue in 2014, by source (in billion British pounds)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/220117/top-10-tv-advertising-countries/" title="TV advertising spending in the leading TV advertising countries in 2011 and 2017 (in billion U.S. dollars)">
                                TV advertising spending in the U.S. </a></td><td>$59.4bn</td><td class="last"><a href="/statistics/220117/top-10-tv-advertising-countries/" title="TV advertising spending in the leading TV advertising countries in 2011 and 2017 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/265971/global-tv-revenue-by-source/" title="Global TV revenue from 2010 to 2018, by source (in billion euros)">
                                Pay TV revenue forecast for 2018</a></td><td>$220.2bn</td><td class="last"><a href="/statistics/265971/global-tv-revenue-by-source/" title="Global TV revenue from 2010 to 2018, by source (in billion euros)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/265971/global-tv-revenue-by-source/" title="Global TV revenue from 2010 to 2018, by source (in billion euros)">
                                TV advertising revenue forecast for 2018</a></td><td>$201.1bn</td><td class="last"><a href="/statistics/265971/global-tv-revenue-by-source/" title="Global TV revenue from 2010 to 2018, by source (in billion euros)">
                                Details →
                            </a></td></tr></table><table class="topFacts" style="width:100%;"><tr><th>Digital Advertising</th><th>Values</th><th class="last">Statistic</th></tr><tr><td><a href="/statistics/237800/global-internet-advertising-revenue/" title="Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)">
                                Global internet advertising revenue</a></td><td>$153.65bn</td><td class="last"><a href="/statistics/237800/global-internet-advertising-revenue/" title="Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/276671/global-internet-advertising-expenditure-by-type/" title="Global internet advertising expenditure from 2013 to 2018, by type (in billion U.S. dollars)">
                                Global internet advertising expenditure (display)</a></td><td>$72.9bn</td><td class="last"><a href="/statistics/276671/global-internet-advertising-expenditure-by-type/" title="Global internet advertising expenditure from 2013 to 2018, by type (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/246570/largest-online-advertising-markets/" title="Online advertising revenue in major online advertising markets in 2017 (in billion U.S. dollars)">
                                Online advertising revenue forecast for 2017</a></td><td>$58.13bn</td><td class="last"><a href="/statistics/246570/largest-online-advertising-markets/" title="Online advertising revenue in major online advertising markets in 2017 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/242199/global-digital-ad-spending-per-internet-user/" title="Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars)">
                                Global digital advertising spending per user</a></td><td>$50</td><td class="last"><a href="/statistics/242199/global-digital-ad-spending-per-internet-user/" title="Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/205352/digital-advertising-revenue-of-leading-online-companies/" title="Selected online companies ranked by total digital advertising revenue from 2012 to 2015 (in billion U.S. dollars)">
                                Google’s digital advertising revenue </a></td><td>$67.39bn</td><td class="last"><a href="/statistics/205352/digital-advertising-revenue-of-leading-online-companies/" title="Selected online companies ranked by total digital advertising revenue from 2012 to 2015 (in billion U.S. dollars)">
                                Details →
                            </a></td></tr><tr><td><a href="/statistics/280640/mobile-advertising-spending-worldwide/" title="Mobile advertising spending worldwide from 2010 to 2018 (in billion U.S. dollars) ">
                                Mobile advertising spending worldwide </a></td><td>$95.64bn</td><td class="last"><a href="/statistics/280640/mobile-advertising-spending-worldwide/" title="Mobile advertising spending worldwide from 2010 to 2018 (in billion U.S. dollars) ">
                                Details →
                            </a></td></tr></table></div>

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