Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as personalized location services.
One of the most significant mobile advertising trends of the last years is the increase in global mobile ad requests. Today’s interconnected mobile users are driving up mobile ad requests and impression volumes, particularly in emerging mobile markets where the number of mobile device owners is rapidly increasing.
So what will the future of mobile marketing and advertising look like? When asked to predict the most effective digital marketing trends for their businesses in a recent survey, nine percent of polled marketers projected mobile marketing to be the technique with the largest commercial impact. This figure will likely increase in the years to come, as the omnipresence and interconnectedness of mobile devices is presenting advertisers with seemingly endless opportunities to promote their brands. After all, mobile marketing is becoming not only an indispensable tool for companies, but also a key part of our modern digital infrastructure.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Mobile marketing worldwide".