Programmatic advertising worldwide - statistics & facts
Key insights
- Global programmatic ad spend
- 493bn USD

Detailed statistics
Programmatic ad spend worldwide 2017-2026
- Annual global programmatic ad spend growth
- 18%

Detailed statistics
Programmatic ad spend growth worldwide 2018-2026
- Largest programmatic market worldwide
- United States

Detailed statistics
Largest programmatic markets worldwide 2021
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
5
- Premium Statistic Programmatic ad spend worldwide 2017-2026
- Premium Statistic Programmatic ad spend growth worldwide 2018-2026
- Premium Statistic Digital ad spend worldwide 2017-2026, by purchase method
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by ad type
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by platform
Overview
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Programmatic ad spend worldwide 2017-2026
Programmatic ad spend worldwide 2017-2026
Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars)
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Programmatic ad spend growth worldwide 2018-2026
Programmatic ad spend growth worldwide 2018-2026
Change in programmatic advertising spending worldwide from 2018 to 2026
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Digital ad spend worldwide 2017-2026, by purchase method
Digital ad spend worldwide 2017-2026, by purchase method
Distribution of digital advertising spending worldwide from 2017 to 2026, by purchase method
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Ad revenue of pirate digital media worldwide 2020-2021, by ad type
Ad revenue of pirate digital media worldwide 2020-2021, by ad type
Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type
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Ad revenue of pirate digital media worldwide 2020-2021, by platform
Ad revenue of pirate digital media worldwide 2020-2021, by platform
Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars)
Regional data
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- Premium Statistic Programmatic ad spend worldwide 2021, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2018-2026, by region
Regional data
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Programmatic ad spend worldwide 2021, by region
Programmatic ad spend worldwide 2021, by region
Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars)
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Distribution of programmatic ad spend worldwide 2021, by region
Distribution of programmatic ad spend worldwide 2021, by region
Distribution of programmatic advertising spending worldwide in 2021, by region
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Programmatic share of digital ad spend worldwide 2022, by region
Programmatic share of digital ad spend worldwide 2022, by region
Share of programmatic in digital advertising spending worldwide in 2022, by region
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Programmatic ad spend CAGR worldwide 2018-2026, by region
Programmatic ad spend CAGR worldwide 2018-2026, by region
Compound annual growth rate (CAGR) of programmatic advertising spending worldwide from 2018 to 2026, by region
Leading markets
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- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Leading programmatic markets worldwide 2022, by growth rate
- Premium Statistic Largest programmatic markets in Africa 2021
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in North America 2021, by country
- Premium Statistic Largest programmatic markets in Latin America 2021
Leading markets
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Largest programmatic markets worldwide 2021
Largest programmatic markets worldwide 2021
Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars)
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Leading programmatic markets worldwide 2022, by growth rate
Leading programmatic markets worldwide 2022, by growth rate
Fastest-growing programmatic markets worldwide in 2022
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Largest programmatic markets in Africa 2021
Largest programmatic markets in Africa 2021
Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars)
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Largest programmatic markets in Asia-Pacific 2021
Largest programmatic markets in Asia-Pacific 2021
Leading programmatic advertising markets in Asia-Pacific in 2021, by spending (in billion U.S. dollars)
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Largest programmatic markets in Europe 2021
Largest programmatic markets in Europe 2021
Leading programmatic advertising markets in Europe in 2021, by spending (in billion U.S. dollars)
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Programmatic ad spend in North America 2021, by country
Programmatic ad spend in North America 2021, by country
Programmatic advertising spending in North America in 2021, by country (in billion U.S. dollars)
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Largest programmatic markets in Latin America 2021
Largest programmatic markets in Latin America 2021
Leading programmatic advertising markets in Latin America in 2021, by spending (in million U.S. dollars)
Players
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- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Revenue of advertising technology platforms 2020
- Premium Statistic Most used SSPs worldwide 2020
- Premium Statistic Teads revenue 2016-2022
- Basic Statistic Magnite revenue 2016-2022
- Premium Statistic Leading header-bidding technologies worldwide 2022
Players
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Marketing automation software market size worldwide 2022-2031
Marketing automation software market size worldwide 2022-2031
Marketing automation software market revenue worldwide from 2022 to 2031 (in billion U.S. dollars)
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Marketing automation solutions market share worldwide 2022
Marketing automation solutions market share worldwide 2022
Market share of the leading marketing automation solution providers worldwide as of December 2022
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Revenue of advertising technology platforms 2020
Revenue of advertising technology platforms 2020
Revenue of selected advertising technology platforms worldwide in 2020 (in million U.S. dollars)
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Most used SSPs worldwide 2020
Most used SSPs worldwide 2020
Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020
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Teads revenue 2016-2022
Teads revenue 2016-2022
Revenue generated by Teads from 2016 to 2022 (in million euros)
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Basic Statistic
Magnite revenue 2016-2022
Magnite revenue 2016-2022
Revenue generated by Magnite, Inc. from 2016 to 2022 (in million U.S. dollars)
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Leading header-bidding technologies worldwide 2022
Leading header-bidding technologies worldwide 2022
Leading header-bidding technologies worldwide in June 2022, by usage share
Insights from marketers
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- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Header bidding adoption worldwide 2021-2022, by website traffic
Insights from marketers
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Top programmatic advertising challenges worldwide 2022
Top programmatic advertising challenges worldwide 2022
Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022
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Ways marketers buy CTV inventories worldwide 2021
Ways marketers buy CTV inventories worldwide 2021
Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021
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Ways marketers buy programmatic audio ads worldwide 2021
Ways marketers buy programmatic audio ads worldwide 2021
Methods marketers bought programmatic audio advertising worldwide as of September 2021
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Changes in programmatic audio ad spending by marketers worldwide 2021
Changes in programmatic audio ad spending by marketers worldwide 2021
Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021
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Header bidding adoption worldwide 2021-2022, by website traffic
Header bidding adoption worldwide 2021-2022, by website traffic
Adoption of header bidding worldwide in April 2021 and June 2022, by website traffic volume
Selected metrics
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- Premium Statistic Programmatic ad fraud rate worldwide 2021
- Premium Statistic Programmatic ads brand suitability block rate worldwide 2019-2021
- Premium Statistic Programmatic ads brands suitability violation rate worldwide 2021
- Premium Statistic Programmatic video advertising viewability rate worldwide 2021
- Premium Statistic CTV ad fraud worldwide 2020-2021
Selected metrics
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Programmatic ad fraud rate worldwide 2021
Programmatic ad fraud rate worldwide 2021
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method
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Programmatic ads brand suitability block rate worldwide 2019-2021
Programmatic ads brand suitability block rate worldwide 2019-2021
Programmatic advertising brand suitability block rate worldwide from 1st quarter 2019 to 1st quarter 2021
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Programmatic ads brands suitability violation rate worldwide 2021
Programmatic ads brands suitability violation rate worldwide 2021
Digital advertising brand suitability violation rate in 2021, by purchase method
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Programmatic video advertising viewability rate worldwide 2021
Programmatic video advertising viewability rate worldwide 2021
Digital video advertising viewability rate worldwide in 2020, by purchase method
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CTV ad fraud worldwide 2020-2021
CTV ad fraud worldwide 2020-2021
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide from 1st quarter 2020 to 2nd quarter 2021
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