According to an August 2022 global survey, making memories during a trip was the main priority for both Gen Z and non-Gen Z travelers. While digital content creation ranked last among the travel priorities for the whole sample, Gen Z respondents valued that aspect slightly more than non-Gen Z travelers.
Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022
(index score)
respondents who traveled internationally at least once in the last year and are likely to travel internationally in the next three years
Method of interview
Online survey
Supplementary notes
¹ 0-100 index score scale, with 0 = least important.
Respondents were from the following countries: Australia, China, France, Germany, India, Indonesia, Japan, Mexico, New Zealand, Singapore, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States.
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Amadeus. (February 7, 2023). Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score) [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/
Amadeus. "Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score)." Chart. February 7, 2023. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/
Amadeus. (2023). Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score). Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/
Amadeus. "Travel Priorities of Gen Z Vs. Non-gen Z Travelers Worldwide as of August 2022 (Index Score)." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/
Amadeus, Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score) Statista, https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/ (last visited October 11, 2024)
Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score) [Graph], Amadeus, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368348/travel-priorities-gen-z-vs-non-gen-z-worldwide/