In recent years inbound tourism numbers have grown consistently. This is confirmed by the number of tourists traveling to the Netherlands between 2010 and 2015, categorized by accommodation type booked. Hotel accommodation showed the highest growth rate. If in 2010 the number of inbound tourists staying in hotels amounted to approximately 8.7 million, in 2015 it rose to roughly 11 million. When looking at the total number of tourists, it increased from approximately 15 million in 2015 to 15.7 million in 2016. Furthermore, forecasts predict that the number of inbound tourists will amount to roughly 16.2 million in 2017, indicating a trend of continuous growth in visits from abroad.
The same pattern of growth can be detected in the number of outbound holidays from the Netherlands. While in 2005 the number of holidays spent abroad amounted to roughly 17.1 million, in 2015 the figure increased by one million. France, with an 18 percent share of long-haul summer holidays, has been the most popular country for outbound holidays taken by Dutch tourists in 2015, whereas Germany and Spain received a share of roughly 13 and 12 percent respectively.
Looking at domestic holidays, more fluctuation in the number of vacation trips was evident than with in- and outbound destinations. However, this development does not reflect on domestic tourism expenditure in the Netherlands. Between 2009 and 2015, the domestic holiday market saw an increase in expenditure of approximately 200 million euros. When categorizing expenditure by accommodation, most of the domestic holiday spending covered bungalow vacations with roughly one billion euros in 2015.
Besides the positive effect of the tourism industry on the Dutch economy, travel agencies operating in the Netherlands profit from it as well. In 2015, TUI Netherlands generated a revenue of approximately 1.1 billion euros, whereas Corendon saw their revenue amount to roughly 450 million euros in the same year.
Even though recent terrorist attacks in European cities had a significant impact on the industry, forecasts envision a rise in holiday trips from Europe to the Netherlands. A positive sign for those involved in the Dutch travel and tourism industry.