In recent years inbound tourism numbers have grown consistently. This is confirmed by the number of tourists traveling to the Netherlands between 2010 and 2018, categorized by accommodation type booked. Hotel accommodation showed the highest growth rate. If in 2010 the number of inbound tourists staying in hotels amounted to approximately 8.7 million, in 2018 it rose to roughly 14.7 million. When looking at the total number of inbound tourists, it increased from approximately 13.9 million in 2014 to 19 million in 2018. Furthermore, forecasts predict that the number of inbound tourists will amount to roughly 21 million in 2020, indicating a trend of continuous growth in visits from abroad.
The same pattern of growth can be detected in the number of outbound holidays from the Netherlands. While in 2008 the number of holidays spent abroad amounted to roughly 18.5 million, in 2018 the figure increased by approximately four million. Germany, with roughly 2.14 million long-haul summer holidays, has been the most popular country for outbound summer holidays taken by Dutch tourists in 2018, whereas France and Spain received roughly 1.92 and 1.5 million Dutch tourists respectively.
Looking at domestic holidays, more fluctuation in the number of vacation trips was evident than with in- and outbound destinations. However, this development does not reflect on domestic tourism expenditure in the Netherlands. Between 2010 and 2018, the domestic holiday market saw an increase in expenditure of approximately 450 million euros. When categorizing expenditure by accommodation, most of the domestic holiday spending covered bungalow vacations with roughly 1.1 billion euros in 2018.
Besides the positive effect of the tourism industry on the Dutch economy, travel agencies operating in the Netherlands profit from it as well. In 2019, D-reizen saw their store volume amount to 217, whereas VakantieXperts and TUI had 198 and 136 stores respectively.
As can be read, both inbound as well as outbound saw an increase in the amount of tourists. However, to what extent are Dutch travelers taking sustainability into consideration when deciding for a holiday destination? According to a survey on sustainability, nearly 12 percent indicated to do that already, whereas 27.9 percent said to somewhat take it into consideration. Approximately 40 percent, on the other hand, do not take sustainability into account when choosing a holiday destination and do not want too either.