Australia: food establishment customer loyalty incentives 2022

In a survey conducted in 2022 among Australian consumers, around 34 percent of respondents said their loyalty towards a food establishment would increase if they received a complimentary drink or starter. Furthermore, 33 percent of those surveyed were likely to visit a dining establishment more frequently if they received personalized offers.

Incentives which would boost customer loyalty towards food establishments despite cost of living pressures in Australia in 2022

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Release date

August 2022

More information

Region

Australia

Survey time period

July 13, 2022 to July 18, 2022

Number of respondents

1,022 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: which, if any, of the following would boost your loyalty towards dining in or takeaway/delivery from a restaurant, bar or café in the wake of rising food prices and increasing cost of living?

*(e.g., discount, complimentary dish/drink)
**(e.g., 100 visits bonus/free meal)
***(e.g., 2 points per dollar, bonus points)
****(e.g., tasting menus, invite-only events)

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