Customer satisfaction is important to a wide cross-section of B2C industries. In addition to the entire spectrum of the retail sector, a high level of customer satisfaction is also important for the banking and finance sector, telecommunications providers, and the transport and tourism industries in Australia.
Australia’s big brands and service sectors
Australia's three most valuable brands spanned three different industries in 2020; supermarket giant Woolworths, telecommunications provider Telstra, and one of the so-called 'Big Four' banks, Commonwealth Bank. The three sectors represented here were the leading sectors in terms of Australian brand value. Customer satisfaction is important for all three, with these sectors dependent on customers purchasing their products and services in the B2C space.
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In the following 6 chapters, you will quickly find the 30 most important statistics relating to "Customer satisfaction in Australia".