Australia's three most valuable brands spanned three different industries in 2020; supermarket giant Woolworths, telecommunications provider Telstra, and one of the so-called 'Big Four' banks, Commonwealth Bank.
In Australian retail, customer satisfaction levels are generally good to excellent, with most retailers who sell clothes and shoes, as well as furniture, electrical goods and home hardware experiencing ratings of between 70 and 95 percent in 2019.
Australian supermarket customer satisfaction was also generally excellent in the same year, with over 80 percent of Foodland customers saying they were satisfied with the chain. Elsewhere, over 70 percent of customers of the German chain Aldi said they were satisfied, and just under 70 percent said they were happy with Coles stores.
More specifically, customers of most chains said they were satisfied with supermarkets' product ranges. Although, only just over half of Aldi customers said they were happy with the products offered by the company. When asked if they were likely to recommend a particular supermarket to friends or to family, nearly one hundred percent of Harris Farm Markets customers said they would, compared to three quarters of Coles customers.
The hospitality industry also received high customer satisfaction levels. Around 90 percent of Michel's Patisserie customers said they were satisfied, as well as 85 percent of Muffin Break customers.
Customers of home and mobile telecommunications providers in Australia were generally also satisfied. Aldi Mobile had the largest share of happy customers in 2019, with over 80 percent. For home phone providers, Internode had the most happy customers, also with over 80 percent.
