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Travel and tourism industry in Australia - statistics & facts

The travel and tourism industry has been one of the largest industries in Australia, usually accounting for a 10 percent share of the GDP in Australia. Over 660,000 people were directly employed in the tourism sector in 2019 and the outlook for future growth in the industry looked good. However, in 2020 the COVID-19 virus delivered an unforeseen blow to growth in the travel industry, causing disruptions to international and domestic travel and resulting in a massive decline in revenue. In the 2020 financial year, tourism GDP growth in the country witnessed a steep decline of 17.6 percent.

International visitors and the impact of coronavirus

There were just over 6.2 million international visitors to Australia in 2020, down from over eight million in the previous year. The majority of visitors to Australia come for the purpose of a leisure holiday, with New South Wales being the most popular state to visit for international tourists. Travelers from New Zealand and China were among the most common visitors to Australia, however visitors from India have shown significant growth in recent years. In 2020, the total trip expenditure of international tourists in Australia dropped from over 44 billion Australian dollars to just over 30 billion, although visitors were still willing to spend more on an average trip.

Exploring their own backyard

Australia’s large diversity of wildlife and landscapes, from rainforests to beaches and deserts, is popular with international and domestic visitors alike. The coronavirus pandemic has led to many Australians opting to travel domestically for their vacation, largely due to widespread international travel restrictions.Domestic visitor expenditure totaled over 45 billion Australian dollars in 2021, which exceeded the trip expenditure of international tourists. Domestic and international visitors do not differ greatly in their choice of destinations, with New South Wales, Victoria and Queensland being the most popular regions for domestic tourists. Despite the size of the country, driving remains the most common mode of transportation for domestic tourists traveling through the country. Nevertheless, air travel remains an important mode of transportation for longer and interstate trips.

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Travel and tourism industry in Australia".

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