Coupons and loyalty schemes in the United Kingdom - Statistics & Facts
Coupons, deals and loyalty schemes are a common trend in the retail world of today. Large businesses such as supermarkets or chain stores are always trying to attract new customers with the best offers on the market.
Coupons are normally vouchers that are made available through media, such as newspapers or magazines, and they can be redeemed at a store, either for cash value or a discount off a product. Deals normally refer to an offer that the retailer has for all customers for a specific product, for example a 30 percent reduction on all clothing. Loyalty schemes refer to a connection between the retail outlet and the customer. The customer may be able to accumulate points to spend over a longer period of time, meaning the customer will also keep returning to earn more points.
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