Smartphone market share in South Korea January 2020, by model

IIn January 2020, Apple was leading the South Korean smartphone market with its iPhone 11, accounting for 11 percent of all smartphones sold in that month. This was followed by Samsung Galaxy Note 10 5G, Samsung Galaxy Note 10 Plus 5G, as well as the iPhone 11 Pro.

Koreans love using smartphones

South Koreans are extensive users of mobile phones – as of September 2018, around 99.9 percent of all South Koreans aged between 20 and 39 years old stated that they owned a smartphone. In this year, smartphone ownership was reportedly the highest in South Korea compared to all other advanced economies. A survey conducted in 2018 showed that over 50 percent of consumers would not be willing to stop using their mobile phones at all, and smartphone overdependence has become increasingly evident among Korean consumers over the past years.

Battle of the giants

Although competition between Samsung, LG and Apple in the smartphone sphere has historically been fierce, Samsung still led the smartphone market in the country in 2019. In fact, most Koreans prefer Samsung smartphones for personal use, followed by LG and Apple respectively. Although Apple has been gaining traction in this market, a recent survey showed a decrease in the usage of Apple’s iOS among Korean smartphone users.

What does the future look like?

The future of mobile tech in South Korea shows no sign of slowing, with the launch of extremely fast 5G networks in April 2019. Samsung is clearly a global leader for 5G smartphones, since Apple has yet to release a 5G-capable phone. According to a forecast, around half of smartphones sold in 2020 are expected to be 5G phones. As of April 2020, South Korea saw more than six million 5G subscriptions.

Share of smartphone models sold in South Korea during the month of January 2020, by model

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Source

In cooperation with
Counterpoint Research
Release date

May 2020

Region

South Korea

Survey time period

January 2020

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Statistics on "Smartphone usage in South Korea"

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