Smartphone market share in South Korea October 2019, by model

In October 2019, Apple was leading the South Korean smartphone market with its iPhone 11, accounting for 11 percent of all smartphones sold in that month. This was followed by other iPhone models, the iPhone 11 Pro Max, 11 Pro, as well as XR.

Koreans love using smartphones

South Koreans are extensive users of mobile phones - by 2019, the number of mobile phone users in the country was expected to reach almost 42 million. In this year, smartphone ownership was reportedly the highest in South Korea compared to all other advanced economies. A survey conducted in 2018 showed that over 50 percent of consumers would not be willing to stop using their mobile phones at all, and smartphone overdependence has become increasingly evident among Korean consumers over the past five years.

Battle of the giants

Although competition between Samsung, LG and Apple in the smartphone sphere has historically been fierce, Samsung still led the smartphone market in the country, with an impressive 64 percent market share in 2017. In fact, most Koreans prefer Samsung smartphones for personal use, followed by LG and Apple respectively. Although Apple has been gaining traction in this market, a recent survey showed a decrease in the usage of Apple’s iOS among Korean smartphone users.

What does the future look like?

The future of mobile tech in South Korea shows no sign of slowing, with the launch of extremely fast 5G networks in 2019. This will undoubtedly change the landscape of the smartphone market, with Koreans expected to embrace the many ways in which it will change their everyday lives.

Share of smartphone models sold in South Korea during the month of October 2019, by model

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Release date

January 2020


South Korea

Survey time period

October 2019

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Statistics on "Smartphone usage in South Korea"

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