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Smartphone market share in South Korea January 2019, by model

Share of smartphone models sold in South Korea during the month of January 2019, by model

Smartphone market share in South Korea January 2019, by model Kicking off the 2019 New Year, Apple’s iPhone XS model led the smartphone sales market in South Korea, accounting for eight percent of all smartphones sold during January. The Galaxy Note 9 by Samsung trailed closely behind with a six percent share; a position the Korean tech giant would likely be disappointed with in their homeland.
Koreans love using smartphones

South Koreans are extensive users of mobile phones - by 2019, the number of mobile phone users in the country was expected to reach almost 42 million. In this year, smartphone ownership was reportedly the highest in South Korea compared to all other advanced economies. A survey conducted in 2018 showed that over 50 percent of consumers would not be willing to stop using their mobile phones at all, and smartphone overdependence has become increasingly evident among Korean consumers over the past five years.

Battle of the giants

Although competition between Samsung, LG and Apple in the smartphone sphere has historically been fierce, Samsung still led the smartphone market in the country, with an impressive 64 percent market share in 2017. In fact, most Koreans prefer Samsung smartphones for personal use, followed by LG and Apple respectively. Although Apple has been gaining traction in this market, a recent survey showed a decrease in the usage of Apple’s iOS among Korean smartphone users.

What does the future look like?

The future of mobile tech in South Korea shows no sign of slowing, with extremely fast 5G networks planned to be commercially introduced across the country from 2019. This will undoubtedly change the landscape of the smartphone market, with Koreans expected to embrace the many ways in which it will change their everyday lives.
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Share of smartphone models sold in South Korea during the month of January 2019, by model

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Kicking off the 2019 New Year, Apple’s iPhone XS model led the smartphone sales market in South Korea, accounting for eight percent of all smartphones sold during January. The Galaxy Note 9 by Samsung trailed closely behind with a six percent share; a position the Korean tech giant would likely be disappointed with in their homeland.
Koreans love using smartphones

South Koreans are extensive users of mobile phones - by 2019, the number of mobile phone users in the country was expected to reach almost 42 million. In this year, smartphone ownership was reportedly the highest in South Korea compared to all other advanced economies. A survey conducted in 2018 showed that over 50 percent of consumers would not be willing to stop using their mobile phones at all, and smartphone overdependence has become increasingly evident among Korean consumers over the past five years.

Battle of the giants

Although competition between Samsung, LG and Apple in the smartphone sphere has historically been fierce, Samsung still led the smartphone market in the country, with an impressive 64 percent market share in 2017. In fact, most Koreans prefer Samsung smartphones for personal use, followed by LG and Apple respectively. Although Apple has been gaining traction in this market, a recent survey showed a decrease in the usage of Apple’s iOS among Korean smartphone users.

What does the future look like?

The future of mobile tech in South Korea shows no sign of slowing, with extremely fast 5G networks planned to be commercially introduced across the country from 2019. This will undoubtedly change the landscape of the smartphone market, with Koreans expected to embrace the many ways in which it will change their everyday lives.
Show more
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