Major people who influence the purchase of jewelry in China 2023

Leading people who influence high-income consumers' jewelry selection and purchase decisions in China as of January 2023

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Release date

March 2023

Region

China

Survey time period

December 2, 2022 to January 4, 2023

Number of respondents

2,000 respondents

Special properties

among HNWIs from mainland China*

Method of interview

Online survey

Supplementary notes

Original question: Who will influence your choice and purchase decision of jewelry?

* The average annual household income among the respondents was 1.4 million yuan.

One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).

The average age of the respondents was 37.2 years.

The survey was conducted among 55 percent female and 45 percent male respondents

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