Gender distribution of children protagonists in EdTech ads India 2023

Published by
Tanushree Basuroy,
Dec 18, 2023
In 2023, the share of boys' representation in EdTech advertisements in India was the highest at 37 percent. On the other hand, the share of girls as the protagonists in EdTech advertisements stood at 20 percent.

Gender representation among children protagonists of EdTech advertisements in India in 2023

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Release date

May 2023

Region

India

Survey time period

2023

Number of respondents

100 ads

Special properties

across TV, print, digital video, and static ads showing any child

Method of interview

Online survey

Citation formats
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