Deterrents to online purchase of life insurance products in India 2023

Published by Sandhya Keelery, Aug 30, 2024
In a 2023 survey conducted in India, it was found that 49 percent of the respondents were not inclined to purchase life insurance products online because offline agents were able to offer lower premiums. Additionally, 40 percent of the participants felt that the support provided for claims was superior offline, and the online forms were confusing.

Deterrents to online purchase of life insurance products in India as of March 2023

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Release date

July 2023

Region

India

Survey time period

February 2023 to March 2023

Number of respondents

855 respondents

Age group

23 years and older

Method of interview

Face-to-face interview

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Statistics on " Life insurance in India "

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Other statistics that may interest you Life insurance in India

Overview

5

Key indicators

6

Market players

5

Claims and complaints

4

Consumer behaviour

6

Inclusivity and emerging trends

6

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Topics

Life insurance industry in IndiaLife insurance worldwideInsurance industry in IndiaGlobal insurance industry
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